2021
DOI: 10.3390/vaccines9040352
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Correcting HPV Vaccination Misinformation Online: Evaluating the HPV Vaccination NOW Social Media Campaign

Abstract: The human papillomavirus (HPV) vaccine provides protection from six HPV-related cancers. Approximately half of South Carolina adolescents have not completed the vaccination series, representing a missed opportunity to prevent cancer. The HPV Vaccination NOW: This is Our Moment social media campaign is an initiative of the South Carolina Cancer Alliance (SCCA) and Hollings Cancer Center at the Medical University of South Carolina (MUSC). This statewide social media campaign aimed to increase parental awareness … Show more

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Cited by 37 publications
(27 citation statements)
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“…These findings support the documented tendency to seek reliable information about HPV through social media (Ilozumba et al, 2021;Widman et al, 2018;Yoo et al, 2018). Studies have shown the benefits to students of social media-based HPV interventions led by nurses and other health care providers through Facebook and Twitter in reducing HPV misinformation (Sundstrom et al, 2021) and improving vaccination intention (Lai et al, 2015).…”
Section: Online Social Networking Use and Acculturation Influencesupporting
confidence: 75%
“…These findings support the documented tendency to seek reliable information about HPV through social media (Ilozumba et al, 2021;Widman et al, 2018;Yoo et al, 2018). Studies have shown the benefits to students of social media-based HPV interventions led by nurses and other health care providers through Facebook and Twitter in reducing HPV misinformation (Sundstrom et al, 2021) and improving vaccination intention (Lai et al, 2015).…”
Section: Online Social Networking Use and Acculturation Influencesupporting
confidence: 75%
“…Both Trusters (HPV) and the Ambivalent (COVID19) are ripe for receiving inoculation messages against misinformation across vaccine safety, effectiveness, the testing process, transparency, ingredients, and adverse reactions. Similar misinformation domains have been recognized in the literature across HPV and COVID-19 yet never in this social media vaccine frame-stance context at this scale (Calo et al, 2021;Head et al, 2018;Jamison et al, 2020;Kim et al, 2020;Loomba et al, 2021;Massey et al, 2020;Sundstrom et al, 2021;Van der Linden et al, 2016;Zimet et al, 2013).…”
Section: Vaccine Hesitancy Profiles As Person Centered Audience Segmentation For Targeted Campaignssupporting
confidence: 65%
“…Both Trusters (HPV) and the Ambivalent (COVID19) are ripe for receiving inoculation messages against misinformation across vaccine safety, effectiveness, the testing process, transparency, ingredients, and adverse reactions. Similar misinformation domains have been recognized in the literature across HPV and COVID-19 yet never in this social media vaccine frame-stance context at this scale (Calo et al, 2021 ; Head et al, 2018 ; Jamison et al, 2020 ; Kim et al, 2020 ; Loomba et al, 2021 ; Massey et al, 2020 ; Sundstrom et al, 2021 ; Van der Linden et al, 2016 ; Zimet et al, 2013 ).…”
Section: Vaccine Hesitancy Profiles As Person Centered Audience Segme...supporting
confidence: 63%