Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights

Abstract

This research explores the multifaceted interdependencies between corporate sustainability performance, risk mitigation strategies, investor behaviour patterns, ESG ratings, and risk perception, utilizing advanced statistical methodologies such as bootstrapping, correlation analysis, and neuromarketing insights, to unravel the intricate cognitive and emotional dynamics that underpin investment decision-making; by decoding the subconscious drivers of investor choices through neuromarketing frameworks and aligning them with sustainability imperatives and financial metrics, the study reveals a comprehensive paradigm where financial performance, risk management, and socio-environmental governance converge, offering profound managerial implications for optimizing long-term stakeholder value in an increasingly complex global investment landscape.