Correlation between market segmentation, industrial product features and context in design assessment

Abstract

When referring to product design assessment, even with a standard evaluation format, the perspective from which the criteria are approached differs strongly from one market category to another, this having a direct impact on the accuracy of the method. In order to achieve an objective assessment, the product must relate to a frame of reference in accordance with the product’s destination, taking into account the user specifications and the actual experience of use. This paper represents the study of correlations between the market segment, product features and context and their degree of interdependence. Thus, analysing the relations between sections, the representative influence formulas for each considered feature were deduced, highlighting the extent to which the user’s typology and context relate to the product features.