Correlations between Appearance Interest and Perception &amp;amp; Satisfaction with Semi-permanent Makeup among Young Adult Men in their 20-30s

Recently, generation MZ has emerged as a primary consumption group. Under these circumstances, this study attempted to investigate the influence of generation MZ beauty care behavior on semi-permanent makeup purchase intention against men and women born in 1980-2005, living in Seoul, Gyeonggi-do, Incheon, Daejeon, Sejong, Chungcheongbuk-do and other regions, and the results found the followings: With regard to differences by generation, generation M was higher in general beauty care behavior (p<.05), makeup behavior (p<.001) and body shaping behavior (p<.001) while generation Z was higher in skin care behavior (p<.05). When analyzed by occupation, ‘services/sales’ was high in hair care behavior (p<.001), skin care behavior (p<.001), makeup behavior (p<.001) and general beauty care behavior (p<.001) while ‘profession’ was the highest in body shaping behavior (p<.001). In terms of beauty care behavior by semi-permanent makeup experience, it was higher in all categories when the respondents had semi-permanent makeup before. In terms of the effects of beauty care behavior on semi-permanent makeup purchase intention, makeup behavior was the greatest, followed by hair care behavior, nail care behavior and body shaping behavior, showing positive effects with statistical significance. The above results show that generation MZ beauty care behavior is closely related with semi-permanent makeup purchase intention. Therefore, it is anticipated that the study results would be available as basic data for marketing in semi-permanent makeup markets and make a contribution to the growth of customer-oriented beauty industry.

Section: 반영구 메이크업은 최근 많은 여성들뿐만 아니라 남성들unclassified

Generation MZ Beauty Care Behavior on Semi-Permanent Makeup Purchase Intention

Park,

Song

2024

“…자신의 단점을 보완하여 자신감을 부여해 주고 땀이나 물에 지워지지 않는 메이크업 기 법의 혁명인 반영구화장(Semi-Permanent Makeup)의 국내 외 수요가 급증하였고, 고부가가치 산업으로 각광받게 되었다 . 따라서 본 연구는 Gil(2022), Kim(2022), , Jo & Kim(2020), Song(2019), , Woo(2015), Park(2013), Kim(2012) (Seo, 2016).…”

Section: 서 론unclassified

“…따라서 소비자의 욕구를 잘 파악하고, 문제인식을 이해한 후 소비 활동을 하는 심리를 파악하여 그에 알맞은 환경과 서비스를 제공하여야 한다. Kim(2022), Yang(2021), Sin(2020), , Han & Choi (2020), Song(2019), Jung(2019), Park(2018), , , Kim & Park(2016),…”

Section: 서 론unclassified

A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

Jeon¹,

Kim²

2023

This study attempted to compare the perception, future experience, and risk perception of eyebrow semi-permanent makeup by using henna cosmetics to subjects who have no experience of eyebrow semi-permanent makeup, reflecting the psychology that has the highest experience frequency and makes a strong impression. The purpose of this study is to propose a plan to lower the risk perception factor of customers as a result of this study, and to increase the accessibility and satisfaction of semi-permanent makeup as data for expanding the market of semi-permanent makeup in industrial terms. It is hoped that, through the results of this study, the perception of semi-permanent makeup for eyebrows will be identified, and risk perception factors will be removed to increase accessibility and satisfaction with semipermanent makeup, so that the data could be utilized to expand the market for semi-permanent makeup from an industrial point of view. It is also desirable if researches could be performed in various ways with an aim to legislate semi-permanent makeup.

“…화장품을 이용하여 표현하는 메이크업은 아름다움에 대한 욕구를 충족시켜줄 수 있는 중요한 행위이다 (Kim, 2011). 단점 을 고치는 것보다는 자신의 가치를 높여 긍정적인 효과를 발휘 하는 행위 (Zhang et al, 2020)이며, 단순한 외모 변화뿐 아니라 이미지를 개선하고 개성을 표현하여 , 자기 형성, 사 회생활, 심리적 만족감에 이르는 광범위한 기능을 하고 있다.…”

unclassified

The Influence of Young People’s Concern for Appearance and Appearance Management on Their Makeup Awareness and Grooming Behaviors: Focusing on South Korean and Chinese People in their 20s and 30s

Xiang,

Choi

2023

This study aimed to help broaden awareness horizons among people in their 20s and 30s in South Korea and China in terms of both the necessity of appearance management and the importance of makeup. Therefore, after a survey carried out among young people in South Korea and China, we conducted a comparative analysis of how their concern for appearance and appearance management has an influence on their makeup awareness and grooming behaviors, with the intention of exploring practical implications to help develop cosmetics for men and give the their cosmetics market a jump-start. The findings are as follows. First, it turned out that nowadays, Chinese young people see the graduate school entrance rates rising significantly, with the increasing number of Chinese students studying in graduate schools in South Korea. It means that the education is considered as the ladder of socioeconomic success in China. Second, concern for appearance and its management, makeup awareness, and grooming behaviors, saw difference by education among Chinese men while seeing difference by age among South Korean men. It illustrates there is increasingly noticeable perception in Chinese men that a good appearance is the ladder of socioeconomic success. Moreover, the higher degree the Chinese men had of education, the more clear their perception was. It implies that Chinese men with a high degree of education have a lot of potential to emerge as the largest buying class in the cosmetics consumption. Finally, men in China as well as in South Korea proved to have a strong interest in their concern for appearance, appearance management, makeup awareness, and grooming behaviors. It also showed, the higher concern for appearance, and appearance management they had, the more active they were in makeup awareness and grooming behaviors. Irrespective of gender and nationality, the concern for appearance as human common needs should be a guarantee of a sustained growth and a development potential in the industry of makeup with a direct effect on an appearance enhancement. To sum up, the implication of this findings is that there is a need for developing cosmetics fitting the taste of not only women but also men in China to help give the men's cosmetics market a jump-start.