Costumer Experience Analyzing the Comparison of Brand and Company Characteristics of Airlines Services

Abstract

Analyzing the comparison of brand and company characteristics of airlines services is important in the aviation industry. The purpose of this analysis is to determine if there is a significant difference in the quality of service among different airlines. The ANOVA (Analysis of Variance) method can be used to compare more than two groups of data and determine if the differences between the groups are significant or not. In this analysis, the measured variables can be the quality of service provided by airlines such as comfort, safety, speed, accuracy, and others. Data can be obtained from various sources such as surveys, personal experiences, and reviews from various media. Analyzing the comparison of brand and company characteristics of airlines services using the ANOVA method can provide valuable insights for airlines in improving the quality of service provided to customers. The analysis results can be used to identify the strengths and weaknesses of each airline, which can be used to improve the quality of service and create a better experience for customers. The ANOVA method can provide useful information in comparing the quality of service among airlines. However, it is important to note that the analysis results are not always 100% accurate and need to be interpreted carefully. Analyzing the comparison of brand and company characteristics of airlines services using the ANOVA method can provide significant benefits for airlines in improving the quality of service and maintaining customer satisfaction. The conclusion of this analysis is that brand and company characteristics have a significant influence in providing services in airlines. Therefore, companies must pay attention to both brand and company characteristics in providing services to customers to improve the customer experience and increase customer satisfaction.

Strategi Membangun Kepercayaan Publik Bidang Transportasi Udara Terhadap Maskapai Penerbangan di Indonesia

“…Sebaliknya, kehilangan kepercayaan publik dapat berdampak negatif, mengarah pada penurunan jumlah penumpang, kerugian finansial, dan penurunan citra maskapai penerbangan (Ode et al, 2022). Terjadinya kecelakaan pesawat yang mengakibatkan korban jiwa, insiden keamanan, layanan yang buruk, dan masalah operasional lainnya telah merusak reputasi maskapai penerbangan di Indonesia (Setiawan et al, 2023). Selain itu, faktor-faktor seperti kekurangan informasi transparan mengenai kebijakan dan standar keselamatan, kurangnya komunikasi efektif dengan publik, dan persepsi negatif tentang industri penerbangan juga telah berkontribusi pada penurunan kepercayaan publik.…”