Cotton Based Clothing

Khanzada, Haleema; Khan, Muhammad Qamar; Kayani, Saleha

doi:10.1007/978-981-15-9169-3_15

Cited by 19 publications

(7 citation statements)

References 23 publications

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“…The high quality of garments impacts the buyer's choice, particularly knowing the raw material source [1]. A high-value brand image can bring higher consumer loyalty and brand premium to a brand.…”

Section: Research Hypothesesmentioning

confidence: 99%

“…Wu and Chen [37] pointed out that consumers play value creators, and value co-creation with the brand is inseparable from the brand's offerings. Brand elements' design and production activities and other aspects will affect the consumer's participation behavior [1].…”

Section: Research Hypothesesmentioning

confidence: 99%

“…With the development of technology and the transformation of market competition, garment enterprises have realized the importance of branding. However, while the garment industry is developing towards "branding", it faces some problems, such as low competitiveness, insufficient innovation and creativity, and insufficient brand value promotion space utilization [1,2]. Therefore, it is in the interests of individual garment businesses to enhance brand competitiveness, innovation and creativity and create higher brand value [3,4].…”

Section: Introductionmentioning

confidence: 99%

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Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory

et al. 2022

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In view of the current lack of fashion brand competitiveness and innovation in China, this paper puts forward the concept of fashion brand image value creation and analyzes it from five dimensions: fashion brand image design, image publicity, brand aesthetics, brand charm, and brand function. This paper explores the relationship between fashion brand image value creation, customer participation behavior, experience value perception, intention, trust, and loyalty based on consumer value co-creation and experience value perception theories. On this basis, the structural equation model is used to test the research hypothesis empirically. An online survey questionnaire was subsequently developed and conducted to verify validity and reliability by statistical analysis. The results show that the value creation of fashion brand image will positively impact brand loyalty. Customer participation behavior and experience value perception play an intermediary and chain intermediary role, and customer participation willingness and fashion brand trust play a regulatory role. This study provides new ideas and references for the value creation of fashion brand image and provides quantitative scientific data for fashion enterprises to grasp the direction of brand image value creation and implement brand construction and marketing strategies.

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Section: Research Hypothesesmentioning

confidence: 99%

Section: Research Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory

et al. 2022

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“…Due to the short fashion cycle's characteristics and fast-changing consumer demand in the textile and garment industry, the importance of innovation for clothing brands is selfevident [2]. However, with the continuous rise of the textile and clothing industry, pollution problems also follow-such as excessive production emissions of clothing enterprises, clothing hoarding and waste caused by fast fashion, landfills or burning of off-season clothing, and so on-which force clothing brands to find green innovation methods as soon as possible to deal with the increasingly severe environmental problems [3,4].…”

Section: Introductionmentioning

confidence: 99%

The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects

et al. 2021

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Aiming at the problems of pollution and waste in the clothing industry, the concept of the green innovation of clothing brands is put forward here and analyzed in terms of five dimensions: green product innovation, green technology innovation, green image innovation, green service innovation, and marketing green innovation. Based on the theory of perceived value, in this study we analyzed the mechanism of clothing brand green innovation with regard to consumers’ purchase intention and, on this basis, investigated the mediating role of perceived value and the moderating role of consumer innovation. Simultaneously, we designed a measurement scale for clothing brand green innovation and used the structural equation model to test the research hypothesis. The results showed that clothing brand green innovation can effectively promote green purchase intention and behavior, that consumers produce purchase intention and behavior through the perception of novelty, usefulness, and greenness, and that highly innovative consumers are more likely to perceive novelty and are more willing to buy. This study provides new ideas and references for clothing brand green innovation.

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“…Hundreds of fabric blends are available on the market today, but polyester/cotton fabrics in various proportions are the most common for printed clothes [5,6]. Polyester/cotton blends are utilized in everything from bedding to shirts [7]. Dyeing of polyester/cotton blends poses some challenges to dyer as polyester shows a hydrophobic character while cotton shows a hydrophilic character making it inevitable to dye them with a chemically different class of dyes [8,9].…”

Section: Introductionmentioning

confidence: 99%

One-bath one-step dyeing of polyester/cotton (PC) blends fabric with disperse dyes after acetylation of cotton

2021

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Aiming at the classic problem of dyeing of polyester–cotton blended fabric one-bath one-step dyeing of PC blends with disperse dye after surface modification of cotton were studied. Surface modification of cotton was carried out using fibrous acetylation methods. The optimum value for surface modification was obtained with a concentration of acetylation agent 16% and time of reaction 2.5 h, gave a percent acetylation of 34. Surface chemistry and thermal decomposition were studied by using FTIR spectra and TGA. The tear strength crease recovery, pilling and abrasion resistance were evaluated. The experiment result of dyeing showed that the optimum value was obtained with dye concentration above 1% at a temperature of 120 °C warp tensile strength decreased by 12% and weft tensile strength was decreased by 9% from the control half-bleached fabric. Results of this study showed that one-step one bath dyed modified PC blend with disperse dye fabric presents good fastness property and color strength values compared with conventional two-bath dyed fabric.

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Cotton Based Clothing

Cited by 19 publications

References 23 publications

Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory

Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory

The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects

One-bath one-step dyeing of polyester/cotton (PC) blends fabric with disperse dyes after acetylation of cotton

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