Could conservation management be prioritised during captive wildlife experiences?

Abstract

Orientation: Wildlife rehabilitation centres and sanctuaries are experiencing increased pressure from conservationists and animal rights activists to eradicate captive wildlife interactions.Research purpose: Conservation management is a crucial aspect of these establishments. Research on how to enhance conservation management in these establishments, particularly in a South African context, is scant – a gap that this research fills.Research design, approach and method: This study was approached from the regulatory ontological stance, neo-positivism, and was exploratory. Furthermore, it made use of a quantitative research method in the form of a structured online questionnaire. Through a convenience snowball sampling method 172 responses were obtained. The data were exported to Microsoft Excel© and analysed by using SPSS Version 25. The multivariate analyses included factor analyses and a stepwise linear regression analysis.Main findings: Exploratory factor analyses identified the motives (socialisation and participation, volunteerism and education, novelty and value, and wellness and interaction), key management aspects (staff, conservation, visitor, accessibility and service management) and interpretation needs of visitors (subjective, objective, interactive and interpersonal interpretation). Because conservation management is a primary objective of sanctuaries and rehabilitation centres, this factor was the dependent variable. The linear regression analyses determined which individual motivations, key management aspects and interpretation factors had the greatest influence in enhancing conservation management.Practical/managerial implications: The results provided valuable insight regarding management practices, marketing strategies and interpretation preferences of visitors to enhance captive wildlife experiences. The findings may help change the negative perceptions surrounding the management of captive wildlife establishments.Contribution/value-add: Organisations and the public need to realise that the end goal is not to criticise or ridicule the establishments, but rather to provide guidelines on how to manage the visitor experience by emphasising conservation management principles sustainably.

Encouraging pro-conservation intentions in urban recreational spaces: a South African zoo perspective

“…Section C measured 13 statements related to the extent to which respondents’ visits to the zoo may influence their PCI. The statements were based on Viljoen and Kruger (2020), Kruger and Viljoen (2021), Mellish et al (2019a), Mellish, Ryan, Pearson, and Tuckey (2019b) and Kelly and Skibins (2020). Section D captured motivational factors and measured 23 statements ranging from socialisation, escape, education and engagement.…”

“…This implies that frequent and repeat zoo visitors show increased pro-conservation (PC) attitudes. In research focusing on captive wildlife experiences, Viljoen and Kruger (2020) found that the visitor motive "socialisation and participation" positively correlates with conservation management in these establishments. Accordingly, we suggest that specific visitor attributes (profile characteristics including demographics, socio-economics and motives) may influence PCI more than others, and therefore, we suggest the following hypotheses: H3(a 1 ).…”

“…However, inconclusive and contrary evidence is revealed to indicate the importance of either push or pull motives based on the Push and Pull Theory. While Viljoen and Kruger (2020) found the motive of socialisation and participation significant, their research focused on enhancing conservation management in captive wildlife settings (rehabilitation centres and sanctuaries) and not on PCI among visitors. Nevertheless, our research results reveal a relationship between push and pull motives and conservation intentions.…”