Counter Enculturation: A Revitalization Strategy to Strengthen Local Wisdom in Fast Changing Age

Abstract

Local wisdom is an immaterial wealth derived from culture. The existence of local wisdom is the work, creativity, and human initiative in addressing the environment in which they live. Actually, local wisdom can be in accordance with changing times. However, the rapid flow of times has made local wisdom considered ancient and left behind. This article tries to explain other patterns of cultural enculturation that are commonly used to revitalize the values of local wisdom. This pattern is counter enculturation, where the process of enculturation is carried out by other communities outside the indigenous people who have these values. This study uses a qualitative approach with a case study method conducted in the Kampung Dukuh traditional village of West Java-Indonesia and managed to find the counter enculturation pattern that can be useful for the strategy of refining the values of local wisdom in other regions with peculiarities that will still exist amidst the rapid current change of times.