In this paper we generalize Hardy–Rogers maps in the context of coupled fixed points. We comment on the symmetry of some of the coefficients involved in the Hardy–Rogers condition, and thus, we deduce a simpler formula. We generalize, with the help of the obtained main theorem, some known results about existence and uniqueness of market equilibrium in duopoly markets. As a consequence, we ascertain that the equilibrium production should be equal for both market participants provided that they have symmetric response functions. With the help of the main theorem, we investigate and enrich some recent results regarding market equilibrium in duopoly markets. We define a generalized response function that includes production and surpluses. Finally, we illustrate a possible application of the main result in the investigation of market equilibrium when the payoff functions are non-differentiable.