2020
DOI: 10.2139/ssrn.3695703
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COVID-19 Guidelines: A Multimodal Video Analysis of Student Behavioral Compliance during Senior Secondary Certificate Examination

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Cited by 2 publications
(3 citation statements)
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“…Also, the image elements in the NCDC's Covid-19 campaign advertisements are simple and comprehensible to the general public as opposed to the sophistication of the multimodal design of the loveLife HIV/AIDS prevention campaign in South Africa pointed out by Bok (2008). This study thus expands the literature on Covid-19 public health campaign by complementing the works of Nasambu, Khasanda and Nyandoro (2020), Guo and Li (2020), Yusuf, Gusau and Maiyaki (2020) as well as Khadohi and Odhiambo (2020).…”
Section: Discussionsupporting
confidence: 57%
See 1 more Smart Citation
“…Also, the image elements in the NCDC's Covid-19 campaign advertisements are simple and comprehensible to the general public as opposed to the sophistication of the multimodal design of the loveLife HIV/AIDS prevention campaign in South Africa pointed out by Bok (2008). This study thus expands the literature on Covid-19 public health campaign by complementing the works of Nasambu, Khasanda and Nyandoro (2020), Guo and Li (2020), Yusuf, Gusau and Maiyaki (2020) as well as Khadohi and Odhiambo (2020).…”
Section: Discussionsupporting
confidence: 57%
“…Without any doubt, multimodal studies on public health advertising campaigns on diverse health issues abound; however, Covid-19 prevention advertising campaign, the leading concern in this treatise, is sparsely researched in multimodal studies. Although scholars such as Nasambu, Khasanda and Nyandoro (2020), Guo and Li (2020) as well as Yusuf, Gusau and Maiyaki (2020) have explored the meaning potentials of the visual and verbal modes deployed in Covid-19 containment discourses, the data samples for these studies are not drawn from public health agencies. On the other hand, Khadohi and Odhiambo's (2020) study that examines the visual resources in select Covid-19 containment campaign posters used by the Kenyan Ministry of Health (MoH) is limited to Kenya thereby necessitating the need to expand the literature.…”
Section: Introductionmentioning
confidence: 99%
“…We have some concerns about this because some behaviors occur in milliseconds and using the 5second interval might leave out important behavioral occurrences [1]. However, while time interval coding could lack the accuracy of recording onset and offset events, several authors accept it as a subtle approach to synchronize the concurrent recording of separate streams of behaviors [40,59]. In our recent study, we proposed that 5-second intervals are more sufficient to capture useful information about students' behavior as well as track an adequate number of discrete data points for statistical analysis.…”
Section: Limitations Of the Studymentioning
confidence: 99%