Covid -19: Performance of e-commerce in Morocco

Abyre, Asmaa; Jibraili, Zineb; Anouar, Hajar

doi:10.1007/978-3-030-66840-2_97

Cited by 2 publications

(3 citation statements)

References 16 publications

(3 reference statements)

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“…(2019) in the link between e-commerce and cash flow. In Morocco, Abyre et al. (2021) have reported the increased adoption of e-commerce for basic transactions by Moroccan firms and consumers alike since the onset of COVID-19.…”

Section: Discussionmentioning

confidence: 99%

“…(2021) have reported the increased adoption of e-commerce for basic transactions by Moroccan firms and consumers alike since the onset of COVID-19. They cite “the use of e-commerce platforms as a place to buy in order to avoid the risk of contamination” (Abyre et al. , 2021, p. 1,280).…”

Section: Discussionmentioning

confidence: 99%

“…Thus, by observing the moderating rather than the direct effect, this study extends the work of Gunasekaran et al (2002) and Falk and Hangsten's (2015) on the relationship between e-commerce and sales, as well as interest from Burinskien_ e (2011) and Weytjens et al (2019) in the link between e-commerce and cash flow. In Morocco, Abyre et al (2021) have reported the increased adoption of e-commerce for basic transactions by Moroccan firms and consumers alike since the onset of COVID-19. They cite "the use of e-commerce platforms as a place to buy in order to avoid the risk of contamination" (Abyre IJEBR 30,2/3 et al, 2021, p. 1,280).…”

Section: Moderating Effect Of Technological Factorsmentioning

confidence: 99%

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Strategy creation behaviour and “last gasp” digitalization as predictors of sales performance and cash flow

Onjewu,

Nyuur,

Paul

et al. 2023

IJEBR

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PurposeAlthough recent literature has examined diverse measures adopted by SMEs to navigate the COVID-19 turbulence, there is a shortage of evidence on how crisis-time strategy creation behaviour and digitalization activities increase (1) sales and (2) cash flow. Thus, predicated on a novel strategy creation perspective, this inquiry aims to investigate the crisis behaviour, sales and cash flow performance of 528 SMEs in Morocco.Design/methodology/approachNovel links between (1) aggregate wage cuts, (2) variable operating hours, (3) deferred payment to suppliers, (4) deferred payment to tax authorities and (5) sales performance are developed and tested. A further link between sales performance and cash flow is also examined and the analysis is conducted using a non-linear structural equation modelling technique.FindingsWhile there is a significant association between strategy creation behaviours and sales performance, only variable operating hours have a positive effect. Also, sales performance increases cash flow and this relationship is substantially strengthened by e-commerce digitalization and innovation.Originality/valueTheoretically, to the best of the authors’ knowledge, this is one of the first inquiries to espouse the strategy creation view to explain SMEs' crisis-time behaviour and digitalization. For practical purposes, to supplement Moroccan SMEs' propensity to seek tax deferrals, it is argued that debt and equity support measures are also needed to boost sales performance and cash flow.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Moderating Effect Of Technological Factorsmentioning

confidence: 99%

See 1 more Smart Citation

Strategy creation behaviour and “last gasp” digitalization as predictors of sales performance and cash flow

Onjewu,

Nyuur,

Paul

et al. 2023

IJEBR

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Rural E-Customers’ Preferences for Last Mile Delivery and Products Purchased via the Internet before and after the COVID-19 Pandemic

Markowska

Marcinkowski

Kiba-Janiak

et al. 2023

JTAER

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The purpose of this paper is to assess the impact of the COVID-19 pandemic on rural e-customers’ preferences in terms of last mile delivery and products purchased via the Internet. This paper is based on the theory of last mile delivery (with a strong focus on the methods of delivery) and customers’ preferences. It combines both theories to fulfil the paper’s goal. In the paper, the literature review and multivariate data analysis of rural e-customers in Poland were used. The hypothesis states that there is a requirement for different last mile delivery solutions in rural areas than in urban areas in Poland. The research was carried out on a sample of 1071 adult Poles, who are residents of rural areas, using the standardized and structured computer-assisted interview (CAWI). The authors used the chi-square independence test, the Student t-test, one-way analysis of variance (ANOVA), regression models, and logistic models. The research shows that more than 60% of respondents living in rural areas order goods purchased online with a home delivery method and that online shopping preferences’ changes are not so significant after the occurrence of COVID-19. Both before and after the pandemic, rural e-customers made online purchases most often 2–3 times a month. Nevertheless, some differences in the preferences of rural e-customers in terms of last mile delivery and purchasing preference can be seen considering their age, gender, or family size. The survey found that smaller families were more likely to choose free home delivery with a free return after the pandemic. The research presented in this paper provides essential information for courier companies, stores, and online platforms alike. Knowledge of preferences and their changes after the occurrence of COVID-19 can support the reorganization of last mile delivery to meet the needs of e-customers and to adapt to the increasing demands for sustainable transportation.

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Covid -19: Performance of e-commerce in Morocco

Cited by 2 publications

References 16 publications

Strategy creation behaviour and “last gasp” digitalization as predictors of sales performance and cash flow

Strategy creation behaviour and “last gasp” digitalization as predictors of sales performance and cash flow

Rural E-Customers’ Preferences for Last Mile Delivery and Products Purchased via the Internet before and after the COVID-19 Pandemic

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