Creating and Implementing a National Public Health Campaign: The American Cancer Society's and National Colorectal Cancer Roundtable's 80% by 2018 Initiative

Cancer screening in the United States, 2019: A review of current American Cancer Society guidelines and current issues in cancer screening

“…The NCCRT will announce plans in 2019 to continue the initiative to increase CRC screening rates, with new focus based on evaluations of the efforts over the previous 4 years. What is evident at this time is that the NCCRT's campaign mostly served as a catalyst to implement strategies associated with increased screening rates that have been known for many years, but not fully used in most settings …”

“…What is evident at this time is that the NCCRT's campaign mostly served as a catalyst to implement strategies associated with increased screening rates that have been known for many years, but not fully used in most settings. 117…”

The CDC Colorectal Cancer Control Program, 2009–2015

“…CDC’s Screen for Life: National Colorectal Cancer Action Campaign is a national mass media and small media campaign that informs adults about the importance of getting screened for CRC (7). In 2014, the National Colorectal Cancer Roundtable, an organization founded by CDC and ACS to bring organizations together to coordinate efforts to address the burden of CRC, launched the 80% by 2018 campaign, which asked organizations of all types to pledge resources toward interventions to increase CRC screening rates (8). More than 1,500 organizations signed the pledge to participate (9).…”

“…Finally, CDC’s National Comprehensive Cancer Control Program supports the development and implementation of cancer control plans, and partners with state, tribal, and territorial cancer coalitions to leverage resources to address cancer prevention and control, including efforts to increase use of CRC screening tests (11). Literature describing program design, implementation, or evaluation of these efforts is limited, suggesting the need for additional information about best practices to design, implement, and evaluate national or multistate efforts to increase CRC screening (6,8,10,11).…”

Low-Literacy Instructions Enable Successful Completion of Fecal Immunochemical Tests

“…3 In 2014, the National Colorectal Cancer Roundtable launched the "80% by 2018" initiative to achieve 80% CRC screening rates by the end of 2018. 4 One approach to improve CRC screening uptake is incorporation of mailed fecal immunochemical test (FIT) outreach, 5 which boosted CRC screening participation to 80% or more in a large community-based health care system in Northern California and was associated with a 25.5% reduction in CRC incidence and a 52.4% reduction in CRC mortality. 6 As more health care systems and countries adopt FIT for their CRC screening programs, efforts are underway to optimize FIT performance characteristics and ensure the test is performed properly.…”