Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project

Izzo, Filomena; Camminatiello, Ida; Sasso, Pasquale Dal; Solima, Ludovico; Lombardo, Rosaria

doi:10.1016/j.seps.2022.101502

Cited by 10 publications

(8 citation statements)

References 38 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Multicriteria decision-making methods (MCDM), used in different areas, are an important tool to weigh factors where the experience and knowledge of experts are taken into account. Previous research shows the usability and advantages of integrating multicriteria decision methods in application areas such as engineering, medicine, finance, education, and even in the social sciences [28][29][30][31][32][33][34][35]. Here are some of the most commonly used methods.…”

Section: Importance Of Multicriteria Decision Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Combined Framework of Multicriteria Methods to Identify Quality Attributes in Augmented Reality Applications

et al. 2023

View full text Add to dashboard Cite

This study proposes a combined framework of multicriteria decision methods to describe, prioritize, and group the quality attributes related to the user experience of augmented reality applications. The attributes were identified based on studies of high-impact repositories. A hierarchy of the identified attributes was built through the multicriteria decision methods Fuzzy Cognitive Maps and DEMATEL. Additionally, a statistical analysis of clusters was developed to determine the most relevant attributes and apply these results in academic and industrial contexts. The main contribution of this study was the categorization of user-experience quality attributes in augmented reality applications, as well as the grouping proposal. Usability, Satisfaction, Stimulation, Engagement, and Aesthetics were found to be among the most relevant attributes. After carrying out the multivariate analysis, two clusters were found with the largest grouping of attributes, oriented to security, representation, social interaction, aesthetics, ergonomics of the application, and its relationship with the user’s emotions. In conclusion, the combination of the three methods helped to identify the importance of the attributes in training processes. The holistic and detailed vision of the causal, impact, and similarity relationships between the 87 attributes analyzed were also considered. This framework will allow the generation of a baseline for the use of multicriteria methods in research into relevant aspects of Augmented Reality.

show abstract

Section: Importance Of Multicriteria Decision Methodsmentioning

confidence: 99%

“…Evaluating the effectiveness of the use of AR applications in museums is also one of the environments where multicriteria decision methods were used. Data analysis was carried out via multiple correspondence analysis and hierarchical agglomerative clustering analysis [34].…”

Section: Use Of Multicriteria Decision Methods In Armentioning

confidence: 99%

Combined Framework of Multicriteria Methods to Identify Quality Attributes in Augmented Reality Applications

et al. 2023

View full text Add to dashboard Cite

show abstract

“…To meet customers' needs and preferences, creative industries must identify and understand cultural taste and use digital technology to improve the production and distribution of cultural products. This involves modifying and developing cultural content to meet the demands of consumers [57,58]. Creativity and innovation are essential in the creative industries, as they allow for the development of new and unique products and services while preserving cultural and artistic identity.…”

Section: Theoretical Foundationsmentioning

confidence: 99%

Proposing a Model for Sustainable Development of Creative Industries Based on Digital Transformation

Hosseini

Meybodi

2023

Sustainability

View full text Add to dashboard Cite

This research aimed to develop a comprehensive model for the sustainable development of creative industries in Iran through digital transformation and interpretive structural modeling. Semi-structured interviews were conducted with 19 experts to extract the dimensions and components of sustainable development. The validated components were presented using a structural equation modeling questionnaire to obtain a comprehensive model. These components were identified and confirmed: sustainable competitive development, consolidation and freeze, sustainable development drivers, digital technology cultural taste, structural social capital, environmental and industrial intelligence, digital work environment, creativity and innovation, financial supply chain management, and digital entrepreneurial ecosystem. The experts validated these components through the research process. It is essential to focus on developing digital infrastructure to achieve sustainable development in creative industries based on digital transformation. It includes digital communications, necessary technologies, and information security, which serve as the foundation to promote creative industries in the digital sphere.

show abstract

“…Digital technologies are considered essential for implementing strategies that enhance the cultural heritage. Exploiting the potential offered by digital technologies is no longer just an option but an absolute necessity for museums (Izzo et al 2023).Today, museums have become dynamic centers with their ever-changing collections, and are no longer frozen spaces that need to be visited only once (Broto, 2013). The four main factors that accelerate this change in the functions of museums are listed as follows (Hudson, and Ritchie (2006):…”

Section: Is a Not-for-profit Permanent Institution In The Service Of ...mentioning

confidence: 99%

Design Approaches to Museum Open Spaces with User Evaluations

Ataoğlu

Yavuz

Acar

2023

ICONARP

View full text Add to dashboard Cite

The concept of the museum today should be considered as a social communication platform, and museums should be designed by taking into account the interaction and harmony of their open and closed spaces with the immediate surroundings. This study emphasizes the importance of museums for the city and discusses design approaches to museum open spaces with examples of their effective use and an evaluation of the opinions of their users. In order to shed light on today's museum exterior design approaches, evaluations of the design setup of the museum open spaces were carried out on the basis of literature research and spatial experiences of the museum examples visited. In addition, using the content analysis method, by creating statements about usage, satisfaction level, and expectations, a questionnaire was planned and designed to be applied to a volunteer user group. According to the examples given and the survey data, museum open space designs were carried out. Four groups of factors - planning and design, social, functional and perceptual-having the greatest impact on visitor satisfaction were identified. The examples given include a discussion of museum open space facilities, along with commentary from the literature. For the evaluation of the users, a survey was conducted with 74 people. The survey asked about their satisfaction levels and their expectations in terms of museums and open spaces. Since there was not chance to conduct face to face survey in pandemic conditions, the study was conducted that questioned the general qualifications. In addition to reaching the users visiting the museum were limited. When we look at the literature, multi-dimensional research has been carried out on museum architecture and design. However, no comprehensive study has been carried out on museum open spaces. Consequently, this study focused on the interaction between museum open spaces and visitors.

show abstract

Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project

Cited by 10 publications

References 38 publications

Combined Framework of Multicriteria Methods to Identify Quality Attributes in Augmented Reality Applications

Combined Framework of Multicriteria Methods to Identify Quality Attributes in Augmented Reality Applications

Proposing a Model for Sustainable Development of Creative Industries Based on Digital Transformation

Design Approaches to Museum Open Spaces with User Evaluations

Contact Info

Product

Resources

About