Creating customer value in online grocery shopping

Anckar, Bill; Walden, Pirkko; Jelassi, Tawfik

doi:10.1108/09590550210423681

Cited by 65 publications

(53 citation statements)

References 18 publications

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“…Entre las peculiaridades de Internet como canal de compraventa se encuentran el anonimato, la ausencia de contacto físico con la otra parte, la necesidad de divulgar ciertos datos a una empresa virtual, la preocupación por temas como la seguridad y la privacidad y la falta de familiaridad con ese medio (Hoffman et al, 1999). Existen numerosos estudios que han destacado los beneficios de Internet como canal de distribución y que son, por tanto, motivadores para empezar una relación B2C online (Anckar et al, 2002;Burke, 2002;Darian, 1987;Rohm y Swaminathan, 2004) (Tabla 1). Algunos componentes importantes del canal on-line son las características utilitarias de la compra, como la comodidad, la rapidez, el servicio personalizado, las promociones y amplitud de horario (Anckar et al, 2002).…”

Section: Revisión De Los Trabajos Relacionados Con Los Determinantes unclassified

“…Existen numerosos estudios que han destacado los beneficios de Internet como canal de distribución y que son, por tanto, motivadores para empezar una relación B2C online (Anckar et al, 2002;Burke, 2002;Darian, 1987;Rohm y Swaminathan, 2004) (Tabla 1). Algunos componentes importantes del canal on-line son las características utilitarias de la compra, como la comodidad, la rapidez, el servicio personalizado, las promociones y amplitud de horario (Anckar et al, 2002). En definitiva, el consumidor que compra online no tiene que esperar a que la tienda abra al público, conducir hasta ella, buscar un vendedor que a veces no tiene toda la información sobre el producto en cuestión y esperar una cola para pagar el producto (Wynne et al, 2001).…”

Section: Revisión De Los Trabajos Relacionados Con Los Determinantes unclassified

“…Por lo que se refiere a las variables determinantes de la compra más tratadas en la literatura sobre compraventa online y móvil, hay que señalar que hay determinantes comunes a toda compra a distancia como los ahorros de coste y tiempo, mayor control sobre la entrega del servicio, menor tiempo de espera, mayor nivel de personalización, conveniencia de localización, eficiencia y flexibilidad, facilidad de uso, mayor conveniencia que otras alternativas, ausencia de contacto con vendedores, disponibilidad 24 horas, gratificación al instante porque la información está disponible en el momento, interactividad Anckar et al, 2002;Burke, 2002;Darian, 1987;Rohm y Swaminathan, 2004). Asimismo, entre los impedimentos a la compra online, cabe destacar los costes de aprendizaje de Internet y de cambio de otros canales al virtual, creación de ansiedad y estrés en los consumidores que no se sienten cómodos con el uso de Internet, la privacidad y seguridad de los datos, ausencia de interacción y contacto social con otras personas y la falta de percepción de beneficios respecto de las formas tradicionales de compra (Bloch et al, 1996;Connolly et al, 1998;Hoffman et al, 1999;Stevenson et al, 2000).…”

Section: Introductionunclassified

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Possibilities of B2C buying and selling using mobile devices in comparison with Internet

Gutiérrez¹,

Catalán²

2010

cuadernosgestion

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New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates television, camera, radio, chat and now firms are introducing in the issue of advertising and in other regions in selling through the mobile phone. In spite of the increasing number of studies on traditional distribution and on electronic commerce, the studies that explore the possibilities and challenges of the mobile telephone and that compare it with Internet as buying and selling channels are scarce. The goal of this study is to compare the situation of B2C buying and selling through Internet and through the mobile phone and the theoretical approaches applied in each case. This paper presents common advantages for consumers and firms in both buying and selling channels and also clear differences between them. Besides, this study revises the main approaches and determinants of the buying in each case.

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Section: Revisión De Los Trabajos Relacionados Con Los Determinantes unclassified

Section: Introductionunclassified

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Possibilities of B2C buying and selling using mobile devices in comparison with Internet

Gutiérrez¹,

Catalán²

2010

cuadernosgestion

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“…E-marketing is a fact which can't be ignored by any successful company. There is a direct advantage in terms of cost saving, increasing revenue and efficiency [37,38,39].…”

Section: E-marketing Strategy and Successful Websitesmentioning

confidence: 99%

Enhanced Framework for Building Successful Website for Informative Companies

Mohammad¹,

Ghwanmeh²,

Al-Ibrahim³

2013

IJCA

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No doubt that there is a great demand on digital era. Reaching millions of customers using internet encourages all companies regardless of their types to build their own websites and market their products, services and information through internet. In this paper, an enhanced framework is developed which can be used from different types of informative companies to build a successful website. The established framework is specified for informative and news sites such as CNN, BBC, Wikipedia, and Aljazeera and can be adapted and customized to fit companies' needs. Additionally, ddetailed analysis of all factors that affect building successful websites from different perspectives has been conducted. Further, all successful factors which must be embedded in any informative site and how each one can affect the overall process of delivering information to customers have been demonstrated.

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“…Originally Buy4Now was an innovative offering within the marketplace; five years later increased competition from French firm LeGuide [7], who have recently launched an online shopping portal specifically for Irish consumers, Shopwhale[8], may damage sales in the future. This new site has already signed up several well known Irish companies to customise the content for visitors.…”

Section: Competitionmentioning

confidence: 99%

Online shopping portals: an option for traditional retailers?

Kennedy

Coughlan

2006

International Journal of Retail &Amp; Distribution Management

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Purpose -The purpose of the paper is to examine the benefits delivered to traditional retailers from using shopping portals as their entry mechanism to the online trading environment. The paper also aims to highlight the possible drawbacks inherent in such an approach. Design/methodology/approach -A case study approach was used with an online portal, combining documentary analysis and semi-structured interviews, using a team-based interviewing approach. This facilitated the development of a multi-layered picture of the organisation. Findings -Using a shopping portal delivers several benefits to traditional retailers in terms of marketing synergies, site traffic generation, access to web site management and fulfilment services, and the ability to offer customers a multi-channel retailing experience. Drawbacks may include partner interdependence and turnover, restricted organisational learning and restricted delivery capabilities. Practical implications -Highlighting the benefits and drawbacks of shopping portals generates guidelines that traditional retailers can consider to help them decide whether such portals are the right choice for their individual firm or not. Originality/value -This paper expands the literature on the phenomenon of the online portal by demonstrating its potential as a mechanism for traditional retailers to engage in electronic retailing.

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Creating customer value in online grocery shopping

Cited by 65 publications

References 18 publications

Possibilities of B2C buying and selling using mobile devices in comparison with Internet

Possibilities of B2C buying and selling using mobile devices in comparison with Internet

Enhanced Framework for Building Successful Website for Informative Companies

Online shopping portals: an option for traditional retailers?

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