Creating the model for the implementation of marketing attributes which determine domestic enterprises competitiveness

Bešić, Snežana; Bešić, Cariša

doi:10.5937/jemc1802102b

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…Modern business requires a change in the way of thinking concerning the organization of business functions in the enterprise. According to some understandings (Bešić & Bešić, 2018) (WEF, 2022b). The way entrepreneurship is financed is extremely important for any national or regional economy.…”

Section: Contemporary Trends In Entrepreneurship and Business Practicementioning

confidence: 99%

Development of a youth entrepreneurship model for sustainable business growth

Bakator¹,

Đorđević²,

Terziovski³

et al. 2022

JEMC

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The challenges brought by the COVID-19 pandemic and the changes in the globalized market significantly affect the way business is conducted. The modern business environment is characterized by the fourth industrial revolution - Industry 4.0. The role of technology is increasing, and the pandemic accelerated the application of information-communication technologies and the need for sustainable development and sustainable business. These changes and the global economic challenges point towards entrepreneurship as an important driver of technology development, innovation, and overall economic growth. Entrepreneurship and youth entrepreneurship can positively affect economic development. It reduces unemployment rates, increases the standard of living, and supports economic growth. In this paper, a youth entrepreneurship model for sustainable business growth is developed. The goal was to identify influencing factors on youth entrepreneurship development and sustainable business. The research approach included a thorough analysis of available data and analysis of the existing body of literature in the domain of entrepreneurship, youth entrepreneurship, sustainable development, Industry, and Industry 5.0. The findings indicate that youth entrepreneurship is influenced by a wide array of factors, most notably age, close social environment, attitudes, and awareness of incentive means. Furthermore, the developed model provides a significant insight into what major factors and sub-factors can affect youth entrepreneurship and sustainable business. It can be concluded that entrepreneurial education, a stimulating environment, and an entrepreneurial economy can significantly influence youth entrepreneurship and sustainable business growth. These findings are important for government policies and strategies when it comes to youth entrepreneurship and sustainable business growth.

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Section: Contemporary Trends In Entrepreneurship and Business Practicementioning

confidence: 99%

Development of a youth entrepreneurship model for sustainable business growth

Bakator¹,

Đorđević²,

Terziovski³

et al. 2022

JEMC

Self Cite

View full text Add to dashboard Cite

show abstract

“…As previously mentioned, the lack of modern manufacturing equipment, and the lack of modern management tools and techniques makes the business conducting process obsolete on the international market. Therefore, improvements in this domain is a necessity rather than a choice if domestic enterprises plan to compete on globalized markets, (Bešić, & Bešić, 2018). These competitiveness parameters are more prevalent on a micro-level, while macro-level indicators are objectively given in the yearly reports on competitiveness by the World Economic Forum.…”

Section: Theoretical Background Globalization Industry 40 and Compementioning

confidence: 99%

Developing a model for improving business and competitiveness of domestic enterprises

Bakator¹,

Đorđević²,

Ćoćkalo³

2019

JEMC

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Competitiveness of domestic enterprises on the international market is practically non-existent. The majority of small and medium-sized enterprises (SMEs) face difficulties when it comes to obtaining and maintaining a competitive position on the market. Globalization and business within the domain of the fourth industrial revolution-Industry 4.0, bring challenges for SMEs. Without an adequate quality management system, without the application of ICT and the lack of modern manufacturing equipment, enterprises can't compete on the international market. In this paper managers of domestic enterprises and customers of various products are surveyed. The two separate surveys included the analysis of quality management, product quality, human resource management, marketing strategy, promotional activities, customer satisfaction, perceived quality and brand development. The goal was to define the relations between the measured factors in order to develop a model for improving business and competitiveness of domestic enterprises in Serbia. The model provides significant insight on how could enterprises enhance their businesses and achieve a competitive position on the international market. Additionally, this present paper provides a solid basis for future research in this domain.

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Sustainability-Focused Corporate Social Responsibility

Mandal

2024

Advances in Business Strategy and Competitive Advantage

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It is imperative for companies to incorporate sustainability in all their marketing actions and in their social responsibilities. The objective of the study is to analyze the various aspects of sustainability-focused corporate social responsibility of organizations. The methodology adopted is a conceptual analysis of these aspects. Consumers have sustainability concerns viz. environmental issues and greenwashing. Companies adopt initiatives towards achieving sustainability in the forms of social responsibility marketing and environmental protection. Companies adopt initiatives towards achieving sustainability. Academicians may analyze the various aspects of sustainability and corporate social responsibilities and suggest better and effective measures for companies. Practicing managers will internalize the importance of sustainability and incorporate sustainability in all their marketing actions and social responsibilities and convince society about their commitment towards sustainability. This will enable companies to grow and to achieve business excellence in the long run.

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Creating the model for the implementation of marketing attributes which determine domestic enterprises competitiveness

Cited by 3 publications

References 3 publications

Development of a youth entrepreneurship model for sustainable business growth

Development of a youth entrepreneurship model for sustainable business growth

Developing a model for improving business and competitiveness of domestic enterprises

Sustainability-Focused Corporate Social Responsibility

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