Creation of the development strategy in enterprise based on dynamic SPACE-analysis

Balan, Valeriy; Tymchenko, Inna

doi:10.21847/1728-9343.2016.4(144).77982

Skhid

2016

DOI: 10.21847/1728-9343.2016.4(144).77982

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Creation of the development strategy in enterprise based on dynamic SPACE-analysis

Valeriy Balan¹,

Inna Tymchenko²

Abstract: Економічні науки УДК 658.016:36 БАЛАН ВАЛЕРІЙ, кандидат фізико-математичних наук, доцент кафедри менеджменту інноваційної та інвестиційної діяльності Київського національного університету імені Тараса Шевченка, м. Київ ТИМЧЕНКО ІННА, аспірант кафедри менеджменту інноваційної та інвестиційної діяльності Київського національного університету імені Тараса Шевченка, м. Київ ФОРМУВАННЯ СТРАТЕГІЇ РОЗВИТКУ ПІДПРИЄМСТВА НА ОСНОВІ ДИНАМІЧНОГО SPACE-АНАЛІЗУ У статті запропоновано методику формування стратегії розвитку п… Show more

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Cited by 4 publications

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Strategy Design Method Based on Corporate Learning System

Ковалев

Громова

2020

Nauka teh.

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The paper proposes a method for a strategy design that corresponds to concept of dynamic capabilities. The advan-tages and disadvantages of the methods of strategy design used by various schools of strategic management are demonstrated. The authors postulate inconsistency between a new stage of scientific knowledge and the related technique of strategic analysis and strategy design methods. The purpose of the article is to develop a method for creation a strategy based on a learning system as a key element of a competitive advantage in the concept of dynamic abilities. The method compares favorably with approaches based on the analysis of the external environment, which have a methodological contradiction, since such a stra-tegy is available to all market actors, and it is easy to repeat it. Unlike the methods of the “basic” resource concept, the proposed one allows you to expand an approach to design a strategy precisely from the standpoint of strategic actions in relation to the resources, capabilities, and competencies of the company, which can be combined into clusters that provide a syner-gistic effect. The long-term horizon of the strategy invariably requires the inclusion of corporate learning system as a gene-rator of organizational capabilities into the various clusters. It has been noted that the speed of reaction to changes which is required in a contemporary competitive environment puts forward a corporate learning system as a key competency of a company. The method corresponding to the concept of dynamic capabilities creates the possibility of developing a strategy based on a corporate learning system and provides a dynamic sustainable competitive advantage.

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Strategy Design Method Based on Corporate Learning System

Ковалев

Громова

2020

Nauka teh.

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Формування Стратегії Розвитку Бренду Роботодавця Організації На Основі Динамічного Space-Аналізу

Білорус,

Зінченко

2024

Економіка та суспільство

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Стаття містить наукову аргументацію значущості та актуальності проведення досліджень щодо особливостей формування стратегії розвитку бренду роботодавця організації як концептуальної платформи для реалізації людиноцентричного підходу в умовах соціоекономічної реальності. Наголошено, що формування потужного бренду роботодавця сприятиме подоланню кваліфікаційних ям та розривів, а також скороченню доступу до гідних робочих місць. Запропоновано методику формування стратегії розвитку бренду роботодавця організації на основі застосування динамічного SPACE-аналізу. SPACE-аналіз модифіковано шляхом визначення узагальнених критеріїв та часткових показників. Окреслено, що застосування саме динамічного SPACE-аналізу робить розроблений методичний інструментарій не жорстко-регламентованим, а гнучким та ефективним інструментом стратегічної діагностики бренду роботодавця та формування стратегії його розвитку.

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Rationale for a strategic framework to create a competitive space in the domestic consumer market

Чорна

Buhrimenko

Zonwire

2020

vtneu

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Introduction. Increased competition in the domestic consumer market requires retailers to find new methods of competition on the base of new market spacescreation. Purpose. Formation of strategic bases for creation of retail enterprises by new non-competitive market space. Methods. Analysis and synthesis, SPACE analysis, graphic construction, scientific abstraction. Results. The author’s vision of the strategic thinking concept as a basis for strategic transformation of an enterprise to new market space, which forms on the base of the needs of strategic self-identification, awareness of strategic risk and strategic protection, is presented. The role of strategic intuition and its essence in decision making is clarified. The comprehensive approach is proposed for determining the degree of market environment compaction and, accordingly, of competition (market lever), in which the existence of an enterprise under traditional competition laws is unlikely. On the base of comparative analysis, the feasibility of applying the principles of the SPACE coordinate system for constructingthe market lever in the following areas: market saturation, influencebranching, intellectual capacity, innovativeness is substantiated. Each direction is interpreted in meaningful criteria which are determined by the relevant indices. All indices of the market lever system are unified and standardized in their architecture, which allows their generalizing into single system and forming integral values in each of the four directions. Discussion. Interpreting the results of the market leverposition assessment, determining the necessary and sufficient boundaries of the market space (the formation of the blue and red oceans), are worth doing as they will determine the enterprise’sstrategic alternatives.

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Creation of the development strategy in enterprise based on dynamic SPACE-analysis

Cited by 4 publications

References 3 publications

Strategy Design Method Based on Corporate Learning System

Strategy Design Method Based on Corporate Learning System

Формування Стратегії Розвитку Бренду Роботодавця Організації На Основі Динамічного Space-Аналізу

Rationale for a strategic framework to create a competitive space in the domestic consumer market

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