Creative Approach to Visual Learning: The Use of Filmmaking Techniques and the Rhetoric of Typography

Abstract

This paper outlines the creative methods of visual learning – one that is applied in the field of art history and the other that derives from the practice of typography. The first method considers artwork analysis, particularly, the analysis of paintings. In order to present complex narratives that exist below the surface of an artwork, art history methods apply concepts that are hard for a learner to follow and understand. The use of the common means of visual learning (graphics, charts, maps) may enhance the acquisition of knowledge. However, if we try to push this means further, we may suggest a creative approach to visual learning that uses more elements. Some of them can be found in the field of motion graphic design, video compositing and editing, animation, and film. Similarly, creative visual learning concepts can be found in the practice of graphic design, that is, typography. The analysis of rhetorical figures in advertisement, for example, presents us with an inspiring notion of applying figuration to a typeface design. This concept is suggested, by researchers, to increase positive cognitive effort and memory. Therefore, effects of functional and semantic properties of typefaces should be a matter for consideration in the future tools for visual literacy.

The Relationships between Secondary School Students’ Visual Creativities in Art and their Attitudes towards Graphic Design

“…Understanding these processes will positively affect future studies evaluating the training of appropriate cognitive skills or processes associated with successful visual creativity (Gruzelier, 2014). This is particularly important in societies where visual creativity has professional, social or entertainment value Dimovski & Puškarević, 2017). The importance of art in the integrity of design education can be shaped as teaching thinking, personality development and opening the way for creativity.…”