Creative Management as a Foundation for Effective Development of the Tourist Industry

Abstract

It is determined that tourism is a sector of the creative economy. The relevance of the use of creative management approaches in the tourism industry is proved. It is justified that the services of the tourism sector cease to be standard and acquire new features. The ratio of traditional and modern types of tourism is given. It is shown that Ukraine has all the prerequisites for intensive development of the tourism industry. Systematic proposals for the use of the country's tourism potential based on the introduction of components of creative management are provided.