Creative tourism for dealing with seasonality to ensure sustained development of the tourism industry

Abstract

Modern tourism is a complicated diversified industry, and its development is a source of competitive advantages for building on territorial, social and economic systems. However, it also drains the natural and climatic resources of territories, therefore provoking a harmful effect. To deal with problems and inconsistencies that arise, the emphasis is made on the creation of new types of tourism aimed at minimizing the negative impact of the industry on both economy and society. Constantly alternating trends, implementation of new technologies, changing geopolitical priorities of countries, volatility in the global economy and seasonality of traveling to tourist destinations around the world affect the way customers' preferences are being transformed. A standard tourist service package is becoming less attractive to travelers. All these circumstances are the prerequisites for an adequate response of travel industry enterprises to changing customers' demands.