Creativity and Innovation in the Design of Public Service Announcements: Classification and Design Models
Nataliia Skliarenko,
Ivan Gryshchenko,
Olena Kolosnichenko
et al.
Abstract:In the study, we analyzed the relationship between creativity and innovation in the design of public service announcements. Their synthesis became the basis for the creation of dynamic visual communications that changed the perception of social message. Using widely known examples of public service announcements, we rethought the content and project features of such phenomenon as public service announcement from a design point of view. We consider innovative public service announcement as a set of dynamic proc… Show more
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