CRM, SRM, and Integrated NPD: Having the Right Product Versus Having the Product Right

Charvet, François F.; Sandlin, Doral. E.; Collier, David A.; Wilson, Dianne

doi:10.1007/978-3-319-10963-3_183

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

2014

DOI: 10.1007/978-3-319-10963-3_183

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CRM, SRM, and Integrated NPD: Having the Right Product Versus Having the Product Right

François F. Charvet¹,

Doral. E. Sandlin²,

David A. Collier³

et al.

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CRM, SRM, and Integrated NPD: Having the Right Product Versus Having the Product Right

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