Proceedings of the International Conference on Industrial Engineering and Operations Management
DOI: 10.46254/ap03.20220552
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Cross-Industry Standard Process for Data Mining (CRISP-DM) Approach in Determining the Most Significant Employee Engagement Drivers to Sales at X Car Dealership

Abstract: A car dealership is a car sales business that sells cars and services, which is the benchmark for prospective buyers. Increasing sales within the company are needed in developing business through building loyalty and trust between buyers and businesses. Companies can thrive on innovating and being sustainable when sales are in good shape. This research was conducted to find the correlation between employee engagement and sales. It is focused on making good business decisions to increase sales. This study focus… Show more

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