Crowdfunding for Civic and Development Projects

Pašičko, Robert; Petrović, Marina

doi:10.1142/9789811207822_0021

Cited by 3 publications

(2 citation statements)

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“…The observed publications use crowdfunding not solely for raising monetary funds, but also for generating feedback and new ideas, as well as for triggering a marketing effect in terms of awareness and reach generation [31,32,104]. Moreover, the observed organizations tend to build up communities by applying crowdfunding techniques, which serve them as a starting point when launching new follow-up campaigns [167,168].…”

Section: Resultsmentioning

confidence: 98%

“…Therefore, equity-based crowdfunding is also seen as a combination of holding shares in a stock-listed company and being an entrepreneur: The supporter has direct contact with the management and participates in the future profits of the company [100][101][102]. Ideally, the supporter becomes an ambassador for the vision of the com-pany or project [103,104]. Crowdfunding has, besides the monetary benefits, a strong marketing effect for the campaign running party [31,32].…”

Section: Crowdfundingmentioning

confidence: 99%

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Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

et al. 2021

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Crowdfunding, as an alternative method to fundraising, triggers increased awareness in society, while it is also an effective marketing tool for campaign runners. The production and release of independent print media poses significant hurdles in terms of financing. Including the community in raising funds through crowdfunding seems like a good possible alternative. This paper examines which types of crowdfunding the independent print media use, and why, and also focuses on the possible types of crowdfunding that are the best fit for organizations. The study applies a case example approach on a total of thirty independent print publications that have relied on crowdfunding. We found that independent print media focus on reward-based crowdfunding for the launch of publications, the method being not used solely for fundraising, but also specifically for community building. Practitioners benefit from the insights by being enabled to draft campaigns that are better-suited to the specific needs of the independent media target group, and to secure financing for the start of the operations. The approach of this study is of special value, as the research and empirical insights into the independent media sector are limited.

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