The crowdsourcing logistics public participation in crowdsourcing logistics is divided into the initial participation phase and the continuous participation phase after participation. Among them, the continuous participation phase after participation is the key to the success of the crowdsourcing logistics model. Therefore, this paper constructs a theoretical model for the continuous participation of the crowdsourcing logistics public, and uses the structural equation modeling method for analysis. The results show that intrinsic motivation, extrinsic motivation, participation satisfaction, subjective norms, perceived behavior control, willingness to participate, and habits promote the continuous participation of crowdsourcing logistics. Finally, the conclusions of this paper provide guidance for the operation of the crowdsourcing logistics model.