Abstract:The article explores the formation of intercultural communicative competence within the framework of the “real – virtual” dichotomy. The principal instrument of formation is the meaning crystallisation technique based on the material of media discourse as well as computer and art-specific types of discourse. The discourse is viewed as a complex structural and semantic formation, an axiological system that has a definite functional perspective; it represents itself as a domain for realisation of specific values… Show more
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