Direct electrochemical synthesis of ammonia was performed using proton-conducting solid oxide fuel cells. In this study, we investigated the effect of electrode potential on the reaction kinetics of ammonia formation with Fe-and Ru-based catalysts in detail. The cell configuration was Pt|BaCe0.9Y0.1O3 (BCY)|K-modified Fe or Ru-BCY. The ammonia formation rate of K-Ru was higher than that of K-Fe at the rest potential. However, the ammonia formation rate significantly increased by cathodic polarization for the Fe catalyst, and it showed a linear increase for the Ru catalyst, i.e., the ammonia formation rate for K-Fe significantly increased from the rest potential by several hundred times to-1.2V at 700C, but K-Ru showed only five times increase. The results suggest that the addition of K into Fe-BCY and cathodic polarization can improve the ammonia formation rate because of the promotion of bond dissociation of the N molecule on the Fe catalyst. The present work provides a hint for efficient ammonia formation and contribute to further development of ammonia electrochemical synthesis with proton-conducting solid oxide fuel cells.