CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

Kádeková, Zdenka; Savov, Radovan; Košičiarová, Ingrida; Valášková, Katarína

doi:10.3390/su12124856

Cited by 19 publications

(17 citation statements)

References 61 publications

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“…For measuring sustainability in the field of agriculture, it generally implies assessing certain criteria that belong to the three pillars: economy, society, and environment. This assessment can take place at farm level or even on larger scales, with the assistance of certain reliable measuring tools [13,14]. For the past thirty years, there have been developed a great number of such instruments that require a continuous polishing process for a proper introduction of all data laid down by the above-mentioned pillars [15,16].…”

Section: Sustainable Dimensions Of Beekeepingmentioning

confidence: 99%

Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development

et al. 2021

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Romanian beekeeping faces a lot of challenges nowadays due to the problems related to climate change, the use of pesticides in agriculture, but also to the pandemic crisis. In this context, organic beekeeping represents an important alternative to traditional apicultural practices. The purpose of the study was to present the current situation of organic beekeeping in Romania, but also to identify some aspects related to sustainability. The research methodology was based on secondary and primary data. An online survey was conducted in 2020 on a sample of 433 Romanian beekeepers. The main findings showed that the majority of participants were aware of organic principles and were familiar with the concept of sustainability in beekeeping. However, only a small percentage of beekeepers were certified in the organic system. The evaluation of the concept of sustainability showed that the most important factor for the surveyed beekeepers was the environmental aspect, followed by the economic and social components. The pandemic crisis has negatively impacted the beekeepers’ activities due to travel restrictions and the limited access to the apiaries. If, in economic terms, they were affected by the sales drop in the first months of the crisis, there were also some positive effects such as the increase in demand for health-related products.

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Section: Sustainable Dimensions Of Beekeepingmentioning

confidence: 99%

Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development

et al. 2021

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“…Several researchers (Ajina et al, 2020;Fatima & Arshad, 2019;Kádeková et al 2020;Kim, 2019;Melo & Galan, 2011;Pratihari & Uzma, 2018;Ramesh et al, 2019;Singh & Verma, 2018;Wang et al, 2015) analyzed the impact of the CSR disclosure on brand value with contrasting results.…”

Section: The Corporate Social Responsibility Disclosure and Brand Valuementioning

confidence: 99%

“…The number of empirical studies which focused on the impacts of CSR has continuously increased since the 1980s. Some of these studies have attempted to identify how the disclosure of the CSR practices affect the overall organizational performance, providing empirical evidence on the relationship between these corporate behaviors and reputation, competitiveness, and sustainability of the organizations (Ajina, Roy, Nguyen, Japutra, & Al-Hajla, 2020;Chandler, 2017;Diallo & Lambey-Checchin, 2017;Fatima & Arshad, 2019;Kádeková, Savov, Košičiarová, & Valaskova, 2020;Kim, 2019;Melo & Galan, 2011;Pratihari & Uzma, 2018;Ramesh et al, 2019;Singh & Verma, 2018;Wang, Chen, Yu, & Hsiao, 2015).…”

Section: Introductionmentioning

confidence: 99%

Effects of Corporate Social Responsibility Disclosure on Brand Value: An analysis of Interbrand Companies

Zampone¹,

Aversano²,

Sannino³

2021

IJBM

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The paper aims at investigating how CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance) disclosure affect the brand value of a sample of Interbrand companies. Empirically results show that the brand value is positively related to the environmental disclosure, social disclosure, and ESG disclosure, whereas no significant correlation has been found for the governance disclosure. This study provides new evidence to the growing body of literature that identifies CSR as a means of improving the company’s brand value and can represent a starting point in the discussion on the reputational benefits of CSR practices.

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“…In their view, some authors associate loyalty with the highest acceptance level of a brand by customers and emphasize that this is usually evident from the customers' buying behavior [15]. Moreover, Kliestikova et al [16] claim that the national socio-cultural profile affect the priority of the components on the brand value source, the importance of corporate social responsibility activites and its impact on brand value is depicted in the study of Kadekova et al [17].…”

Section: Introductionmentioning

confidence: 99%

Study of Customer Loyalty in Small and Medium-Sized Enterprises in the Field of Trade in Bulgaria

Kyurova

Koyundzhiyska-Davidkova

2021

SHS Web of Conf.

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Research background: In the context of globalization and the increasingly competitive environment, customer loyalty plays an important role in the long-term success of small and medium-sized enterprises. Research by various authors has shown that loyalty is an important customer-oriented marketing tool and is directly dependent on customer satisfaction. Customer loyalty is highly influenced by the quality of the products, the applied price strategy and the good communication between enterprises and customers. Loyalty is the main aim of strategic enterprises marketing planning and is the key to retaining customers. The adoption and application of the loyalty approach in enterprises activity is a prerequisite for increase the trend of customers towards more frequent products consumption and enlarge their desire for more purchases. In connection with solving the problem of customer loyalty, researchers focus on its influencing factors and highlight as most important the following: satisfaction, trust, commitment, customer value and service quality. Purpose of the article: This report clarifies the peculiarities of customer loyalty and based on an analysis of the factors influencing it brings out the main problems of small and medium-sized enterprises in the field of trade in Bulgaria. Methods: The sources that were used include a questionnaire survey of 64 enterprises. The analysis and evaluation are based on statistical methods. Findings & Value added: The findings include identification of problems, related to the customer loyalty in small and medium-sized enterprises in the field of trade in Bulgaria. The study can be used as a model for analysis of customer loyalty in the trade sector.

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CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

Cited by 19 publications

References 61 publications

Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development

Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development

Effects of Corporate Social Responsibility Disclosure on Brand Value: An analysis of Interbrand Companies

Study of Customer Loyalty in Small and Medium-Sized Enterprises in the Field of Trade in Bulgaria

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