Cultivation Theory

Saefudin, Asep; Venus, Antar

doi:10.29313/mediator.v8i1.1243

Cited by 4 publications

(4 citation statements)

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“…The representation of women in the media, which is continuously accepted by the audience, can eventually be considered as a true representation of the reality of women. This assumption is in line with one of Gerbner's cultivation theory hypotheses which states that "the more time a person spends watching television, the stronger the tendency is for that person to equate television reality with social reality" [3][4][5][6].…”

Section: Introductionmentioning

confidence: 55%

Perspective Chapter: Subjectification and Objectification of Women in Media

Maryani¹,

Ratmita²

2023

Feminism - Corporeality, Materialism, and Beyond

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This chapter will elaborate on the objectification and subjectification of women in the media. The dilemmatic situation between the process of objectification and subjectification of women in television dramas will have implications on women and ultimately on how society sees and positions women. One of the media realities in Indonesia, soap operas, has become a television product that is very popular, especially among women. Currently, soap operas generally occupy prime time which is owned by almost all televisions, therefore the advertising revenue from these shows is very tempting. A popular soap opera can reap advertisements in one episode up to billions of rupiah. Meanwhile, television viewers to date also occupy the largest audience percentage compared to other media. The question is what are the implications on the self-development of women’s audiences and society’s view of women. Based on that, this chapter will discuss an introduction to the subjectification and objectification of women in the media as a phenomenon, both conceptually and theoretically. Various realities of objectification and subjectification that occur in several media and will also be described, the last section will describe a critical study of the existing cases and how changes were made possible and by whom.

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Section: Introductionmentioning

confidence: 55%

Perspective Chapter: Subjectification and Objectification of Women in Media

Maryani¹,

Ratmita²

2023

Feminism - Corporeality, Materialism, and Beyond

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“…As for the latest findings, the results of interview and documentary study showed that marine leadership character education was conducted with a systematic design using terminology of "cultivation." This term is different from the use of cultivation in the theory of communication from Gerbner and his friends conceptualized in the 1960s and 1970s as explained by Saefuddin & Venus (2007). It is also different from many kinds of research presenting the character cultivation in their titles such as from the research conducted by Wartin (2012); Arifin, Bafadal, Imron, & Sonhadji (2017).…”

Section: Discussionmentioning

confidence: 92%

Cultivating Marine Leadership Character Through Multicultural Boarding-School System

Ubaidillah

Bafadal

Ulfatin

et al. 2020

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The internalization of character values in the boarding-schools should ideally be designed to answering the challenges of the context of Indonesia as a multicultural country. This study aims to reconstruct the character cultivation through the multicultural boarding school system as an internalization model of marine leadership characters. This study employed a single-holistic case study in a Senior High School of Taruna Nala, East Java, Indonesia, that implemented a boarding school system. The data collection was conducted through in-depth interviews, participant observation, and documentary analysis, and the results was presented interactively. The data sources studied were determined by purposive sampling and snowball sampling. The data validity was tested with four criteria: credibility, dependability, confirmability, and transferability. This study found that the character of maritime leadership is the reponsive (tanggap), tough (tanggon), and agile (trengginas) as unique-intelligent characters that must be mastered by senior high schools in Indonesia as a maritime country. To make it happens, the internalization of character values can be done through a cultivation model, like in planting, consisting of: (1) determining the goals, (2) the seeds selection, (3) land cultivation, (4) planting the seeds, (5) maintenance, and (6) fertilization. The model is carried out in full through the boarding system education system.

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“…Analisis kultivasi merupakan tahap lanjutan dalam paradigma penelitian awal Gerbner tentang efek media, yaitu indikator budaya, yang (1) mengkaji proses kelembagaan dalam produksi isi media, (2) citra isi media (impression), (3) hubungan antara terpaan pesan televisi dengan keyakinan dan perilaku khalayak. Teori kultivasi adalah proses kumulatif dimana tayangan media massa mampu menumbuhkan persepsi atau keyakinan terhadap realitas sosial khalayaknya (Saefudin & Venus, 2005).…”

Section: Hasil Dan Pembahasan Kajian Teori: Komunikasi Massa Teori Ku...unclassified

Representasi Toxic Masculinity Pada Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”: Analisis Semiotika Model Jhon Fiske

Ramadhani,

Sopacua,

Alfredo

2023

baileofisip

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This article aims to describe the representation of toxic masculinity in the film "Seperti Dendam, Rindu Harus Dibayar Tuntas" through the main male character and film scenes. The film analysis of "Seperti Dendam, Rindu Harus Dibayar Tuntas" employs the semiotic data analysis technique using John Fiske's model. There are three levels of coding in this model: the level of reality, the level of representation, and the level of ideology. The research findings indicate that the representation of toxic masculinity portrayed by the main character at the level of reality is evident in the category of costumes, as seen in Ajo Kawir's simple attire. The level of representation code depicting toxic masculinity is displayed through cinematography techniques such as medium shots, close-ups, two shots, and over-the-shoulder shots. The ideology level observed is the high individualism of Ajo Kawir, who exhibits a sense of superiority, acts in his self-interest, and is stubborn. The toxic masculinity of the main character is influenced by past traumas and the patriarchal society depicted through John Fiske's semiotic model. The level of reality of social codes is conveyed through costumes, speech styles, and expressions. The level of representation of social codes is presented through camera work and lighting. The level of ideology of social codes is depicted through actions, dialogues, and character traits.

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Cultivation Theory

Cited by 4 publications

References 0 publications

Perspective Chapter: Subjectification and Objectification of Women in Media

Perspective Chapter: Subjectification and Objectification of Women in Media

Cultivating Marine Leadership Character Through Multicultural Boarding-School System

Representasi Toxic Masculinity Pada Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”: Analisis Semiotika Model Jhon Fiske

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