Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

Aliyev, Farhad; Wagner, Ralf

doi:10.1080/08961530.2017.1381872

Cited by 58 publications

(71 citation statements)

References 65 publications

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“…The dimension of individualism–collectivism can be connected to consumers’ need for conformity, which is another motivation for luxury consumers. The need for conformity aligns with an interdependent self-construal suggesting a more connected way to fit in with relevant others (Aliyev and Wagner 2018 ). The extent of interdependence and need to belong to a group and affiliation with other group members could be higher in collectivistic culture than in individualistic culture, because the former values interdependence more than the latter (Hofstede and Minkov 2010 ).…”

Section: Literature Reviewmentioning

confidence: 88%

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Wang

Kuah

et al. 2021

J Brand Manag

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Despite luxury brands' efforts to incorporate sustainable development into their branding and product design, studies have shown inconclusive evidence about consumers' reaction towards such efforts. This study investigates how consumption values (i.e. the need for exclusivity, conformity, and hedonism) affect consumers' acceptance of luxury brands' sustainable efforts. It adopts a cross-cultural framework by analysing two countries, namely China and the UK, which differ substantially in some of Hofstede's cultural dimensions, namely power distance, individualism, and indulgence. Using the structural equation modelling in analysing 677 survey responses from actual luxury goods' consumers in the two countries, we suggest that hedonic needs drive consumers' purchase intentions in China and the UK. We find that the need for exclusivity in sustainable luxury items is negatively related to consumers' purchase intentions in China, while the need for conformity is positively related. In contrast, these effects are reversed in the UK. Our study implies the need to align the marketing of sustainable luxury with consumption values of consumers to reflect the cultural differences. In theorizing sustainable luxury research, this study provides a deeper understanding of value perceptions pertaining to luxury product consumption and sustainability.

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Section: Literature Reviewmentioning

confidence: 88%

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Wang

Kuah

et al. 2021

J Brand Manag

View full text Add to dashboard Cite

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“…Although there is no difference in the effect of the high-quality dimension between luxury and green automobile buying intentions, high quality was found to have a weak impact on luxury buying. Consumers may perceive luxury brands as obligatorily having high quality, which may be a reason for this tendency [30]. A complementary contribution of the present study involves the testing of personal dimensions, such as hedonism and the perceived extended self, in regard to luxury and green products, as this has not been examined in previous research.…”

Section: Common Motivationsmentioning

confidence: 92%

“…These general attributes can be classified as the price-associated attributes-conspicuousness, uniqueness, and high quality-and the consumer-related attributes of luxury: The extended self and hedonic value [29]. Uniqueness-"Is in evidence when status-sensitive consumers come to reject a particular product when it is seen to be consumed by the general mass of people" [30,31] Very exclusive Precious Rare Unique…”

Section: Possible Common Values Affecting Luxury and Green Purchase Bmentioning

confidence: 99%

“…Conspicuousness positively influences luxury purchasing [19] High pricing negatively influences green purchasing [36,39] Premium pricing has no positive effect on green purchasing [34,40] Low pricing positively influences green purchasing [41,42] Hedonism Hedonism positively influences luxury purchasing [19,30] Hedonism positively influences green purchasing [26,35,43,44].…”

Section: Conspicuousnessmentioning

confidence: 99%

“…Self-enhancement values (e.g., hedonism) are negatively related to green purchasing [36,45] Uniqueness Uniqueness positively influences luxury purchasing [19] Uniqueness positively influences green purchasing [17,46] Limited availability has a negative effect on green purchasing [44,46,47] Quality High quality positively influences luxury purchasing [19,30] Quality positively influences green purchasing [26,48,49] Extended self The extended self positively influences luxury purchasing [19] The extended self positively influences green purchasing [50,51] Most of the previous studies examined motivations of green consumption without referring to the context of a specific product category. We have checked the product categories that were examined in the studies mentioned in Table 2.…”

Section: Conspicuousnessmentioning

confidence: 99%

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Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

2019

Self Cite

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Luxury is often blamed for creating social inequality and hampering sustainability, especially in the social and environmental realms. For instance, luxury goods entice people to conspicuous consumption that may result in showing off. However, study results show that luxury and environmental sustainability have common features. Notably, previous research mainly examined motivations for green purchases in general without relating to the specific product categories such as durables. Therefore, this study examines the relationship between these two—green and luxury automobile buying intentions—by analyzing the survey results of 1601 respondents relating to more than 60 nationalities. In contrast to a substantial effect on luxury buying intentions, perceived conspicuousness has no significant positive effect on green auto purchase intentions, and that price value has a limited influence compared with the effect on luxury automobile purchase intentions. Furthermore, hedonism has a less positive impact on green auto purchase intentions compared to its impact on luxury automobile buying intentions. The ‘extended self’ and the perception of high quality have been found to be drivers of luxury and green automobile purchase intentions, while unique value appears to have no impact on purchase intentions for green and conventional luxury automobiles. The present study contributes to the extant research by investigating common and contradictory motivations for luxury and green buying intentions of automobiles. Furthermore, it suggests a reconsideration of the traditional view that luxury and environmental consumption are inconsistent and contradictory concepts. The complementary managerial implications of this study guide practitioners in positioning the situatable variants of their automobiles as ethical luxury.

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Wine Consumption and Culture: A Cross‐Country Analysis

Agnoli¹,

Outreville²

2020

Applied Eco Perspectives Pol

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The main objective of this article is to investigate how national culture and sociopolitical environment influence the level of wine consumption in a representative panel of countries. Culture is defined as the consumption practices related to economic, social, and cultural aspects and institutional factors. A single equation analysis is based on a cross section of countries representing 90% of wine consumption in the world for the period 2003–2017. In order to draw a final model explaining wine consumption through the cultural peculiarities of a country and to avoid multicollinearity among independent variables, a principal component analysis is performed and a random‐effects GLS regression model is applied to determine the set of cultural variables which are the most significant in affecting wine consumption.

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Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

Cited by 58 publications

References 65 publications

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

Wine Consumption and Culture: A Cross‐Country Analysis

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