Culture and class in a glass: Scaling the semiofoodscape

Järlehed, Johan; Moriarty, Máiréad

doi:10.1016/j.langcom.2018.05.003

Cited by 24 publications

(14 citation statements)

References 29 publications

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“…8. See Järlehed and Moriarty (2018) for an introduction of the notion of semiofoodscape to linguistic landscape studies and a detailed analysis of the socioeconomic and linguistic upscaling of Txakoli. 9.…”

Section: Notesmentioning

confidence: 99%

“…By analyzing these displays and their context of production, this paper aims to contribute to the discussion of a move among small and peripheral language communities towards increased reflexivity and creativity (Järlehed & Moriarty, 2018;Pietikäinen, Jaffe, Kelly-Holmes, & Coupland, 2016), and 'valuing of play, humour and hybridity' (Kelly-Holmes, 2014, p. 541). Addressing the general concerns of this special issue, the paper discusses the relationship between creativity and normativity, and the sociolinguistic, political and economic affordances of play in these T-shirts.…”

Section: Introductionmentioning

confidence: 99%

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KILL BILBO: metrolingual play in Galician and Basque T-shirts

Järlehed

2018

International Journal of Multilingualism

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This paper draws on a multimodal notion of metrolingualism to discuss playful T-shirt displays of Galician and Basque language, culture and identity. They invite the audience to reflect on notions of Galicianness and Basqueness by mixing localising resources such as minority language and cultural heritage with globalised resources of fluidity, such as the English language, pop-cultural icons, and logos of transnational companies, and by strategically using play and parody. Read against observations of discursive and ideological shifts among other ethnolinguistic minorities, the paper suggests that the metrolingual play in these T-shirts is part of a more general move towards less standardised and homogeneous understandings of smaller and peripheral languages and cultures. A comparison of the sociolinguistic and political situation in Galicia and the Basque Country shows however bigger potential for crosslinguistic and metrolingual play in Galicia than in the Basque Country. The paper concludes by suggesting that increased metrolingualism in public language displays should be seen both as a sign of maturity and as a commercial appropriation and commodification of the minority culture and language. To evaluate the effect of metrolingual play on particular languages and cultures therefore require detailed examinations of local power relations and political economies of language.ARTICLE HISTORY

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Section: Notesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

KILL BILBO: metrolingual play in Galician and Basque T-shirts

Järlehed

2018

International Journal of Multilingualism

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“…Zhang () and Dong () both document how conspicuous consumption mediated by discourse serves as a foundation for an emerging middle‐class identity in contemporary China. Other studies explore the discourse of consumer‐oriented class identities within specific domains of materiality, such as food (Järlehed and Moriarty ; Karrebæk, Riley, and Cavanaugh ; Mapes ) and gentrification of urban spaces (Järlehed, Nielsen, and Rosendal ; Vandenbroucke ).…”

Section: Shifts In the Political Economymentioning

confidence: 99%

Linguistic Anthropology in 2018: Signifying Movement

Park

2019

American Anthropologist

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Using the keyword movement, this essay reviews linguistic anthropological research that appeared in 2018 (November 2017 to October 2018) to highlight how linguistic anthropology continues and extends the discipline's traditional focus on the deep embeddedness of language in the dynamism of sociocultural practice.Based on an overview of works on (1) itineraries of people, (2) tensions with the nation-state, (3) shifts in the political economy, (4) digital communicative practices, (5) metasemiotic chains of interdiscursivity, and (6) movements of

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“…Many of these linguistic bits and pieces pertain to food products and practices. Tracing changes in the consumption of a particular foodstuff within one culture or country can reveal changes in taste regimes (Järlehed and Moriarty, 2018). An examination of the changing practices and infrastructure of a local food scene -i.e.…”

Section: Gastronomic Registers (Im)mobility and Scaling In Urban Spacementioning

confidence: 99%

“…Additionally, the artistic use of cultural artefacts in the logo, on the menu (two oil lamps on the right hand side of the menu and four candlesticks formed by the text of the set menus at the left hand side) and on the restaurant's website, whose address is given below the menu (historical photo from Palestine, pictures of oriental belly dancing, etc.) as well as the descriptions of traditional Palestinian cuisine and its health effects, also mentioned on the website, makes it clear that this restaurant seeks to create a coherent cultural 'semiofoodscape' (Järlehed and Moriarty, 2018).…”

Section: Communicative Functions and Commodification Of Arabicmentioning

confidence: 99%

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Stroud

2018

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Culture and class in a glass: Scaling the semiofoodscape

Cited by 24 publications

References 29 publications

KILL BILBO: metrolingual play in Galician and Basque T-shirts

KILL BILBO: metrolingual play in Galician and Basque T-shirts

Linguistic Anthropology in 2018: Signifying Movement

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