India, known for its rich and varied cultural heritage, hosts numerous fairs and festivals as vibrant platforms to showcase its diversity. Events like the Kala Ghoda Arts Festival, Ellora-Ajanta International Festival, Surajkund Crafts Mela, Pushkar Fair, and many others celebrate the country's artistic and cultural wealth. This book chapter explores sustainable culture and heritage development in Udaipur's craft village, ‘Shilpgram.' The village hosts an annual craft fair during the peak tourist season, attracting artists across India to showcase their unique crafts, folk dances, and paintings. This chapter assesses Shilpgram's feasibility as an experiencescape model using a case study method. Interviews with key stakeholders provided insight into the destination's difficulties, strengths, and best practices. The study adds to our understanding of cultural locations' responsibilities in cultural tourism by balancing historical preservation with current expectations.