Current and Emerging Issues in the Audiovisual Industry

Herrero, MÃ3nica; Medina, Mercedes; UrgellÃ©s, Alicia; Urgellés, Alicia; Herrero, Mónica

doi:10.1002/9781119384632

Cited by 5 publications

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“…Doyle (2018) asserts that "in the context of media industries, the difficulties of defining success and sustainability and of pinpointing suitable measures of performance are manifold and well recognized" (p. 3). We have chosen the standard economic and financial performance, but we are concerned that in media companies there are other non-economic indicators that are also important, such as quality values, audiences, audience satisfaction, consumer welfare awards, critical reception for outputs, capacity to engage, managers' subjective assessments (Wirth & Bloch, 1995;Papadakis & Thanos, 2010;Urgellés, 2017). Different levels of growth, profitability and debt have been compared to the average values detailed below.…”

Section: Cmentioning

confidence: 99%

Growth Strategies of Media Companies: Efficiency Analysis

Medina

Sánchez‐Tabernero

Larrainzar

2019

Pacla

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This paper analyzes the media and entertainment companies’ main strategic options about what to do for growing—internationalization or diversification—and how to do it—organic and inorganic growth—in a context of ever growing competition. We identify correlations between those strategies and three basic pillars of managers’ decision-making process: growth, profitability, and indebtedness. We conclude that mergers and acquisitions can generate rapid growth, but they are expensive in terms of Return on Investment Capital (ROIC) and they usually increase the leverage of the company. Therefore, the inorganic path could not be the best option for companies with difficulties to get access to capital or for very cyclical businesses. In addition, we identify that vertical integration generates a lower ROIC than horizontal integration, and we show how internationalization strategies increase the profitability of audiovisual companies. We analyze the basic indicators of 50 listed companies in the sector that meet three criteria necessary for our study: data transparency, sufficient size of the company, and a certain trajectory that would allow us to study the consequences of the chosen strategies over long periods of time, at least 15 years. We study the firms’ evolution from 2010 to 2016 with metrics from the Thomson Reuters database. In that last year, they accounted for 88 percent of global television revenue.

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Section: Cmentioning

confidence: 99%

Growth Strategies of Media Companies: Efficiency Analysis

Medina

Sánchez‐Tabernero

Larrainzar

2019

Pacla

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Online Strategies of the Largest Broadcasters in the Times of Uncertainty. The Case of Russia

Вартанова¹,

Vyrkovsky²,

Vyugina³

2021

International Journal on Media Management

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Experiencias Educativas De Jóvenes Universitarios Con Netflix: Un Estudio Mixto

García-Béjar¹

2021

Rev. Panamericana de Pedagogía

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Este artículo presenta los resultados de la aplicación de la escala de engagement con medios digitales de Davis Merse, Calder y Malthouse, la cual mide los distintos tipos de experiencias que una persona tiene al consumir contenidos en una plataforma digital. Este instrumento se empleó para medir experiencias de consumo con la plataforma Netflix, de 630 jóvenes universitarios mexicanos, entre las cuales resultaron relevantes las que satisfacen experiencias educativas entre este grupo de estudio. En la segunda fase se realizaron 8 grupos focales (46 estudiantes en total), en los cuales se corroboró que esta plataforma satisface necesidades más allá del entretenimiento. En resumen, los estudiantes utilizan Netflix también para aprender, particularmente para conocer cómo se representan distintos tipos de culturas, para obtener más conocimiento y contexto sobre temas de su interés, y para reflexionar sobre situaciones humanas representadas en los contenidos de la plataforma, e incluso usan contenidos de esta OTT como recurso y complemento educativo.

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Current and Emerging Issues in the Audiovisual Industry

Cited by 5 publications

References 0 publications

Growth Strategies of Media Companies: Efficiency Analysis

Growth Strategies of Media Companies: Efficiency Analysis

Online Strategies of the Largest Broadcasters in the Times of Uncertainty. The Case of Russia

Experiencias Educativas De Jóvenes Universitarios Con Netflix: Un Estudio Mixto

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