Current Trends in the Application of EEG in Neuromarketing:  A Bibliometric Analysis

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Pilelienė, Lina; Abbas, Alhamzah F.; Ali, Javed

doi:10.47743/saeb-2022-0020

Cited by 33 publications

(26 citation statements)

References 62 publications

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“…The current study is designed to extract documents from the Scopus database to answer the research questions. Because Scopus database is the largest database of abstract and citation, which covers a broad range of themes, as well it is covering more themes that might not available in the Web of Science (WOS) (Alsharif et al, 2020a;Khudzari et al, 2018).…”

Section: Methodsmentioning

confidence: 99%

“…The keywords occurrences are expressed in a numerical method in bibliometric analysis (Wang, M. & Chai, 2018) to investigate keywords, which provide a coherent interpretation of the articles' content (Alsharif et al, 2020a;Alsharif et al, 2021c;Comerio & Strozzi, 2019), meanwhile, the correlation between a couple of keywords is also expressed in a numerical value, which refers to link strength between these two keywords; a higher numerical value means a stronger link (Ravikumar et al, 2015). The link strength between two keywords represents the number of appearances of both these keywords in the same article.…”

Section: Abstract Analysismentioning

confidence: 99%

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A global research trends of neuromarketing: 2015-2020

Alsharif

Salleh

Baharun

et al. 2022

RCom

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The growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the number of documents and citations. This paper was structured based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in selecting all relevant documents for this bibliometric study. A total of 119 documents have been extracted and analysed from the Scopus database. The findings revealed that Spain is the leading country in this field of research with 21 publications, and the most productive institution was Universidad Complutense de Madrid, with seven documents. In addition, Ma, Q. is the most prolific author with four publications and 11 citations. Interestingly, although Frontiers in Psychology is the most productive journal with 11 publications, the Comunicar journal has the highest average citation per item. Keywords and citation analysis are highly significant to know the most impactful documents and words in neuromarketing. For example, EEG (18 occurrences and 43 total link strength) mean EEG occurrence 22 times, and total link strength for these occurrences are 43 links with neuromarketing theme. Chew L.H. et al., have published the most cited document with 27 citations. We believe that our study will provide a comprehensive overview of global trends in the neuromarketing domain.

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Section: Methodsmentioning

confidence: 99%

Section: Abstract Analysismentioning

confidence: 99%

A global research trends of neuromarketing: 2015-2020

Alsharif

Salleh

Baharun

et al. 2022

RCom

View full text Add to dashboard Cite

show abstract

“…in a certain domain or subject. In this analysis, the first step is front process and refinement of data (Moral-Muñoz et al, 2019; Alsharif et al, 2020). Bibliometric analysis makes contribution to studies with large-size data to refine, interpretation, exploration of intellectual structure within the specific boundary of a domain or subject in the literature, deciphering nuance of subjects upon which publications made intensively and mapping of data.…”

Section: Methodsmentioning

confidence: 99%

Bibliometrical analysis of postgraduate theses on sustainable development in Turkey

Akman¹,

Akman²,

AKSU³

2022

pesd

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Sustainability has recently been among the frequently repeated concepts upon recognition especially of value of nature and natural resources. Substantial studies have been conducted on the subjects related with sustainability after 1980s. Increasing interest in sustainability concept has also enhanced point of view from every angle. The preliminary studies on the subject were mostly on comprehension of environmental sustainability. Over the time, sustainability has become privileged research domain in every angle from economy to health, from agriculture to management and so on. In Turkey, there have been various researches on sustainability and postgraduate level theses have been published. The objective of the present study is to analyze postgraduate theses on "sustainable development" in Turkey. Thus, it was aimed to determine which dimensions and which angles of sustainable development have been covered so far in Turkey. In this scope, postgraduate theses located in the database of the Higher Education Board National Thesis Center (YÖKTEZ) were screened through a literature search; then, collected data was classified through content analysis; and finally, bibliometric analysis was conducted. Totally 250 postgraduate theses on sustainable development published in the period of 1992-2021 were collected. The bibliometric analysis was conducted on collected theses with respect to their type, publishing year, language, distribution according to university and institute, titles of thesis advisor, number of pages, references, keywords, research method and data collection method. As a result of our analysis, it was determined that theses on sustainable development were oriented on environment, environmental issues, environmental sustainability, climate change, sustainable development education, renewable energy and sustainable economy subjects. Moreover, theses were predominantly master theses and issued by students registered with postgraduate programs of Social Science Institute. Although number of theses has varied over the time, it increased significantly recently. It was also determined that they were suffering major deficiencies with research method and0 data collection methods.

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“…When examples of general bibliometric analysis are examined, it is seen that the analysis is used very different areas of research such as neuromarketing (Alsharif et al, 2020), human mobility behavior (Benita, 2021), assisted migration (Benomar et al, 2022) and hospitality management (Köseoglu et al 2015). Another study using bibliometric analysis is the study conducted by Erturgut and Altınkurt (2021), examining academic studies on air logistics from Web of Science (WOS), Scopus and EBSCO databases.…”

Section: Literature Reviewmentioning

confidence: 99%

Bibliometric Analysis of Articles Published in the Field of Aviation: Dergipark Academic Example

Kurnaz

2022

Management Theory and Studies for Rural Business and Infrastructure Development

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This article examines the progress of academic research on aviation in Turkey. The foundations of aviation were scanned in Dergipark Academic publications. Publications on aviation were reviewed to illustrate what kind of themes were researched by Turkish academics and what were the tendencies of Turkish academics to study regarding aviation. The research, covering a period of 6 years from 2016 to 2021, was carried out by thoroughly examining the publications available in electronic database of Turkish Dergipark Academic. In this research, 170 publication which includes "aviation" in their title were found. The data were analyzed through a bibliometric method by using content analysis. The findings have been evaluated regarding the topics on which academic articles on aviation have been focused up to now and the areas with opportunities for research in future studies.

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Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Cited by 33 publications

References 62 publications

A global research trends of neuromarketing: 2015-2020

A global research trends of neuromarketing: 2015-2020

Bibliometrical analysis of postgraduate theses on sustainable development in Turkey

Bibliometric Analysis of Articles Published in the Field of Aviation: Dergipark Academic Example

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