This essay aims to problematize how certain school practices are enabled and supported for their existence, since different economic discourses in statements that materialize in the school and students. From this perspective, we believe that rethinking the school space with characteristics of modernity in a post-modern scenario is to enhance essential functions for the continuation of our own existence as a public and collective institution. We assume that to question the potentialized discourses of neoliberalism in education, rooted in the development of economic progress and the ultra-market, in which interests and responsibilities of the State shift and mix from private social actions in the school space with interests of market, becomes an indispensable task. We argue that neoliberal marketing languages are active in the forms and functions of contemporary schools, advocating the need for a debate that emphasizes education based on the development of school subjects committed to the public and the social.