2023
DOI: 10.31130/ud-jst.2023.536e
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Customer behavior when experiencing smart retail technology: a conceptual framework

Le Thi Bich Ngoc,
Nguyen Thi Bich Thuy,
Nguyen Phuc Nguyen

Abstract: Due to the rapid growth of Smart Retail Technology (SRT) in the digital age, the retail industry has transformed how it engages with customers and manages daily operations. This research utilizes the Value-Based Adoption Model to investigate the mechanism that may affect to customer loyalty to retail stores and electronic Word-of-Mouth (eWOM) behavior following their experience with SRT, focusing on customers' value-oriented perspectives that may not have received adequate attention in previous studies. Based … Show more

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