Customer behaviour on investment in deposit schemes in Kerala: A case study

Abstract

Financial Analysis is a powerful mechanism of determining financial strengths and weakness of a firm. The financial statements are mirror which reflects the financial position and operating strength or weakness. Customer behaviours in relation to their income helped to know the trend of investment in various deposit schemes. The comparative statement, common size balance sheet and ratio analysis shows that the bank has a good financial position. Bank Surplus is increasing and liquidity position is fair but invests more in current asset than liquid asset.