Customer Engagement: Is It Important to Housing Purchase Intention?
Desna Ronaldy Yoga Perwira,
Yolanda Masnita,
Kurniawati Kurniawati
et al.
Abstract:Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement. The results of this study are expected … Show more
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