Customer Inclination on Mobile Wallets With Reference to Google-Pay and PayTM in Bengaluru City

Manickam, Thirupathi; G, Vinayagamoorthi; Gopalakrishnan, S; Sudha, M.; P., None Mathiraj S.

doi:10.4018/ijebr.293295

Cited by 10 publications

(3 citation statements)

References 16 publications

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“…The researchers looked at payment methods before and after demonetization to see if they changed and the results revealed that retailers can benefit if they primarily use digital payment methods post demonetization. Most retailers accept payments through various apps (Manickam, Vinayagamoorthi, Gopalakrishnan, Sudha, & Mathiraj, 2022). Gani and Adeoti (2011) used a pre-tested, standardized questionnaire on electronic payment system adoption to collect primary data, and a multistage sampling technique and the probit model was used for the analysis.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors influencing the usage of mobile payment services during the COVID-19 pandemic

Parashar,

Gupta,

Sharma

et al. 2023

5002

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This study aims to identify and examine the factors that affected users' behavioral intentions, attitudes, and perceptions toward mobile payment services during COVID-19. It also attempts to determine the impact of demographic variables on the ease of use of mobile payment services. A survey approach was adopted to collect primary data and capture attitudes and behaviors on the use of mobile payment services during and after COVID-19. Being a quantitative study, a multiple regression analysis was used to analyze the primary data. The results indicate that education was the main reason for the adoption of mobile payment services, and security was the leading factor contributing to user satisfaction. Ease of use of the payment app was important for continued usage of the app. The statistical analysis explains that ease of use is an important variable for the usage of payment wallets or mobile payment services by users, followed by familiarity, safety, and security of the mobile payment wallet. Based on the findings of this study, it is suggested that mobile payment companies should concentrate more on the performance and ease of use of their applications. Mobile payment companies should also concentrate on meeting their users’ needs, which will indirectly lead to the retention of their users for a long period.

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Section: Literature Reviewmentioning

confidence: 99%

Factors influencing the usage of mobile payment services during the COVID-19 pandemic

Parashar,

Gupta,

Sharma

et al. 2023

5002

View full text Add to dashboard Cite

show abstract

“…The findings revealed that platform application, application service, and service strategy complementarities positively impact brand equity and customer loyalty. Manickam et al [123] investigated India's mobile wallet usage trend. According to the results, customers tend to use mobile wallet brands such as Google Pay and Paytm.…”

Section: Customer Engagementmentioning

confidence: 99%

How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review

et al. 2022

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Easy access to the Internet, smartphones, and mobile-based banking change customer shopping intentions. As a crucial component of financial technology (Fintech), mobile wallets enable customers to shop via smartphones. Mobile wallets present a cashless transactional method, cost-efficient services, and traceable options that improve sustainability in payment services. Over the last decade, mobile wallet services have evolved and attracted considerable attention from customers and companies. Due to the need for a comprehensive mobile wallet literature survey, this article aims at filling this research gap by covering articles published between 2012 and 2022 over the Scopus, Web of Science, and Science Direct databases. A clear filtering policy was conducted to observe the related article topics. Thus, 128 articles that met the inclusion and exclusion criteria were analyzed. Moreover, the articles were initially classified into three main groups, which was performed via scanning and categorizing all studies in the last ten years from different databases. In addition, the literature was systematically reviewed, providing a better understanding of mobile wallets and contributing to the literature by researching how this service can be improved for payment services with a focus on sustainability. The conducted literature review revealed that mobile wallets could be promoted in terms of environmental traceability, customer lifetime value, and security.

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“…It offers a range of services, including mobile recharges, bill payments and online shopping. In addition to its digital wallet, Paytm also offers a payments bank, which allows users to open a savings account and earn interest on their deposits [22].…”

mentioning

confidence: 99%

Customer Attitude toward Digital Wallet Services

Ilieva

Yankova

Dzhabarova

et al. 2023

Systems

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The goal of this study is to examine and identify the factors influencing customer attitude toward and intention to use digital wallets (electronic wallets, e-wallets) during and after the COVID-19 pandemic. A total of 257 correctly fulfilled questionnaires from an online survey were summarized. The main features of e-wallet payment systems were classified with a focus on consumer satisfaction via the integration of classic and modern data analysis methods. Structural Equation Modeling (SEM) was preferred to reveal the dependencies between the variables from e-wallets users’ perspective. The designed model can discover and explain the underlying relationships that determine the e-wallets’ adoption mechanism. The obtained results lead to specific recommendations to stakeholders in the value chain of payment processing. Financial regulatory authorities could employ the presented results in planning the development of payment systems. E-commerce marketers could utilize the proposed methodology to assess, compare and select an alternative way for order payment. E-wallet service providers could establish a reliable multi-criteria system for the evaluation of digital wallet adoption. Being aware of the most important components of e-wallets value, managers can more effectively run and control payment platforms, enhance customer experience, and thus improve the company’s competitiveness. As the perceived value of customer satisfaction is subjective and dynamic, measurements and data analysis should be conducted periodically.

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Customer Inclination on Mobile Wallets With Reference to Google-Pay and PayTM in Bengaluru City

Cited by 10 publications

References 16 publications

Factors influencing the usage of mobile payment services during the COVID-19 pandemic

Factors influencing the usage of mobile payment services during the COVID-19 pandemic

How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review

Customer Attitude toward Digital Wallet Services

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