Customer perceptions for expectations and acceptance of an authentic dining experience in Thai restaurants

Abstract

Multiculturalism is an intrinsic part of the historical formation and development of the USA. The USA is a multiethnic and multilingual society, a trend expected to increase in the future. One component of ethnicity is expressed in the manner by which ethnic groups prepare and serve their food. Today, Americans are more accepting of international cuisines. However, because of the high rate of restaurant failures, the importance of restaurateurs knowing consumer preferences and demands is essential to success. This research study investigated customers' perceptions, acceptance and expectations related to an authentic Thai dining experience. Additionally, this research assessed the degree of authenticity customers expect from the dining experience. One of the major goals of this research is to provide information for ethnic restaurant owners/managers based on customer expectations for an authentic ethnic cuisine experience.

Improvement of business performance in restaurants using innovation strategies

“…Gosti traže autentičnost u nadi da će proširiti saznanja o kulturi određenih naroda (Sukalakamala and boyce, 2007).…”

Turizm Sektöründe Etnik Restoranlar: İstanbul Örneği (Ethnic Restaurants in Tourism Industry: An Example of İstanbul)

“…Fransız, Çin, İtalyan, Meksika, Hint mutfağı ürünlerini sunan restoranlar en yaygın bilinen etnik restoranlardır (Petek, 2007: 21). Sukalakamala ve Boyce (2007), yiyeceklerin etnik anlamda ait olduğu yöreye ait şekilde hazırlanması ve sunulmasının etnik yapının en önemli bileşenlerinden olduğunu söylemektedir. Konuyla ilişkili olarak yapılan bazı çalışmalar müşterilerin etnik restoranlardaki otantik atmosferden çok gıdaların otantik lezzetiyle ilgilendiklerini ortaya koymuştur.…”

Customer Dınıng Experıence at Korean Themed Restaurant: an Enhanced Servıce Blueprınt Approach

“…This strategy has been acknowledged by Jang, Ha, & Park, (2012) as an ethnic-themed in restaurant triggers positive emotion which leads to customer intention to revisit and recommend the restaurant. At the heart of this strategy, restaurant owners are encouraged to offer authentic and distinct dining experience so that people are attracted and willing to revisit the restaurant (Sukalakamala & Boyce, 2007). Berry, Carbone, & Haeckel (2002) argued that customers perceive dining experience by recognizing the clues exposed during service delivery process.…”