Customer Relationship Management for Better Insights with Descriptive Analytics

Abstract

The Customer Relationship Management (CRM) dashboard with analytics capabilities may be useful for businesses desire to understand consumer behaviour and gain competitive advantages. This user-friendly dashboard allows organizations to efficiently collect and evaluate important data, including customer interactions, purchase histories, and demographics. By leveraging various visualization techniques, such as histogram, bar charts, line charts, and heatmaps, the CRM dashboard displays statistics, enabling businesses to understand more about customer journeys, patterns, and behavioural trends. The integrated recommender system on the CRM dashboard is also crucial. Based on their historical interactions and buying behaviours, this system recommends tailored products or services to customers, enhancing engagement and ultimately increasing sales. The methodology used in this research is structured based on a standard data analytics procedure. The methods used to gather and evaluate the data are described in the data gathering and analysis. It contains details on the data gathering, the steps used to clean and prepare the data, and the statistical or analytical 1482