Journal of Event, Tourism and Hospitality Studies (JETH) 2021
DOI: 10.32890/jeth2021.1.8
|View full text |Cite
|
Sign up to set email alerts
|

Customer Satisfaction in the Fast Food Restaurant in Arau, Perlis: A Study on Price, Food Quality and Service Quality

Abstract: The high demand from customers for quality services and competitive environment in the fast food industry give rise to the need to improve customers’ satisfaction that will increase the restaurant’s revenue. The objective of this study is to investigate the factors effecting customers’ satisfaction in fast food restaurants namely the price, service quality, and food quality of fast food restaurants in Arau, Perlis. The fast food restaurants selected for this study are Marry Brown, KFC, Pizza Hut and Domino's P… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 20 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?