Customer success managers' involvement in sales: Taxonomy, frictions, and implications

Boghe, Dirk; Van Vaerenbergh, Yves; Teixeira, Inês Ferraz; Vancoetsem, Britt

doi:10.1016/j.indmarman.2024.08.011

Industrial Marketing Management

2024

DOI: 10.1016/j.indmarman.2024.08.011

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Customer success managers' involvement in sales: Taxonomy, frictions, and implications

Dirk Boghe,

Yves Van Vaerenbergh,

Inês Ferraz Teixeira

et al.

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Customer success managers' involvement in sales: Taxonomy, frictions, and implications

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References 29 publications

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