“…However, the majority of reports have focused on showcasing research experiences, lab techniques, lab experiments, at-home experiments, explaining chemistry, and rationalizing everyday occurrences from a chemical perspective. 5,6,8,9,12,20,21 Our findings suggest that chemical anthropomorphism is an effective format for communicating chemical concepts through social media videos on emerging platforms such as TikTok. a Students (N=75) were asked to respond to the questions with the following choices: strongly disagree, disagree, neutral, agree, or strongly agree.…”