Dampak Brand Image dan Harga terhadap Keputusan Pembelian Produk Miniso

Abstract

The economy in the current era of globalization has fierce competition, especially in the business world, where each company moves to continue to make products primarily to meet what is needed by consumers and companies are always innovating to make products that are different from before and from competitors and strive to be superior to other products. This study was conducted with the aim of analyzing the independent variables which include brand image and price variables on their influence on the dependent variable, namely purchasing decisions. This study uses multiple linear regression model and with classical assumption test using SPSS software version 24. Data were obtained primarily by distributing questionnaires to 162 students at Bhayangkara University, Jakarta Raya. This study states that brand image and price variables can partially and significantly influence consumer purchasing decisions positively. The F test explains that the brand image and price variables together can influence purchasing decisions with results showing f-count>f-table.

Effect of Product Quality, Company Image and Price Perception on Customer Satisfaction

“…Price Perception has an effect on Customer Satisfaction, this is in line with research conducted by: (Husadha, C., Hidayat, W. W., Suryati, A., Prasetyo, E. T., & Meutia, 2021), , (Meutia, K. I., Husada, C., & Dan, 2019), (Meutia et al, 2021a).…”

“…2) Place: (Kainde et al, 2021), (Saputra & Ali, 2021), (Rachmawati, 2015), , (Ikhsani & Ali, 2017a), (Prayetno & Ali, 2020), (Agussalim et al, 2016), (Hazimi Bimaruci Hazrati Havidz, 2020, (Saputra, 2022a), (Ali, Zainal, et al, 2022, (Rony et al, 2020), (Bukhari et al, 2020), (Bukhari et al, 2021), (Ferdiansyah & Bukhari, 2021), (Noorfikri et al, 2021). 3) Service Quality: (Mahaputra & Saputra, 2022), (Erviani et al, 2019), (Saputra & Ali, 2022), (Syauket et al, 2022), (Sutiksno, S. D. U., Rufaidah, P., Ali, H., & Souisa, 2017), (Mahaputra & Saputra, 2021b), (Maharani & Saputra, 2021), (Hermawan, 2021), (Hadita, 2019), (Kustiwan & Hadita, 2020), (Hadita & Adiguna, 2019), (Meutia et al, 2021b), (Hernikasari et al, 2022), (Hadita et al, 2020), (Jumawan et al, 2020). 4) Brand Image: (Saputra, 2022b), (Hermawan, 2022b), (Saputra & Mahaputra, 2022c), (Shobirin & Ali, 2019), (Saputra & Saputra, 2021), (Fahmi & Ali, 2022), (Atmoko & Noviriska, 2022), (Nofrialdi, 2021), (Rahmayani & Nofrialdi, 2022), (Pratikno et al, 2022), (Sari et al, 2021<...…”

Model Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Harga Dan Kualitas Produk

“…Wydyanto, 2020), (Ali, Narulita, et al, 2018), (Setyowati, 2016), (Hazimi Bimaruci Hazrati Havidz, 2020), (Moh. Budi Darma, Sulaiman Effendi, 2018), (Agussalim M dan Hapzi Ali, 2017), (Ali & Mappesona, 2016), (Ali, Narulita, et al, 2018), dan (Toto Handiman & Ali, 2019), (Hadita, 2020), (Meutia et al, 2021)…”

“…Harga Sesuai Dengan Kualitas Produk Persepsi Harga sudah banyak di teliti oleh peneliti sebelumnya diantaranya adalah: (Hazimi Bimaruci Hazrati Havidz, 2020), (Nastiti & Astuti, 2019), (Suastini & Mandala, 2018), (Arief Budiyanto, 2018), (Suarjana & Suprapti, 2018), (Christina Catur Widayati et al, 2020), and (C.C. ), (Ali, Narulita, et al, 2018, (Ikhsani & Ali, 2017), (Richardo et al, 2020), (Brata et al, 2017, (R. Anggita & Ali, 2017a), (Novansa & Ali, 1926), (Meutia et al, 2021), (Hadita, 2019)…”

Determinasi Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Analisis Harga Dan Kualitas Produk (Review Manajemen Pemasaran)

“…c. Harga Sesuai Dengan Kualitas Produk Bagi konsumen, harga sering digunakan sebagai indikator kualitas produk. Jika harga tinggi, konsumen juga menganggap kualitas produk baik Persepsi Harga sudah banyak di teliti oleh peneliti sebelumnya diantaranya adalah: (Hazimi Bimaruci Hazrati Havidz, 2020), (Suastini & Mandala, 2018), (Saputra, 2022a), (Arief Budiyanto, 2018), (Suarjana & Suprapti, 2018), (Widayati et al, 2020), (Ali, Narulita, et al, 2018, (Ikhsani & Ali, 2017), (Munawar & Saputra, 2021), (R. Anggita & Ali, 2017a), (Novansa & Ali, 1926), (Meutia et al, 2021), (Hadita, 2019)…”