Data-driven Cultural and Creative Industry Development Trend Forecast

Abstract

Under the deep integration of emerging technologies and industries, big data + cultural and creative industry is not only a simple industrial superposition but also the cooperation and complementarity of natural sciences, humanities, and social sciences. In this paper, the development of intelligent cultural and creative industries is predicted by the gray model, then the residuals are corrected, and finally, the residuals are corrected again by the Markov chain to improve the prediction accuracy. The modified GM(1,1) model and the improved Markov chain are used to predict and analyze the development trend of the data-driven cultural and creative industry, and the actual total output is not much different from the predicted output, which indicates that the method constructed in this paper can reasonably predict the results. According to the prediction method designed in this paper, the development of intelligent cultural and creative industries from 2024 to 2033 is predicted, and from 2029 to 2033, the maximum total output is predicted to be 28.02×107 yuan, 32.77×107 yuan, 38.33×107 yuan, 44.83×107 yuan, and 52.43×107 yuan, respectively, and China’s intelligent cultural and creative industry will enter a stage of rapid development.