Data-Driven Innovation Technologies for Smarter Business from Innovators’ Market Game to iChance Creativity Support System

Wang, Hao; Ohsawa, Yukio

doi:10.1007/978-3-642-30114-8_8

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Application In a Higher Education Setting1

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2016

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“…- [4], [16], [20], [22] -Time [17][18][19], [23] -Variety of concepts [4], [16] Given that there is currently no method to objectively measure the quality of an idea, this criterion will not be considered. Other metrics, such as the number of characters in a description, do not seem relevant to assess the impact of big data analytics for problem definition, information gathering or idea generation.…”

Section: Application In a Higher Education Settingmentioning

confidence: 99%

Big Data Analytics as Input for Problem Definition and Idea Generation in Technological Design

Escandon-Quintanilla

Gardoni

Cohendet

2016

IFIP Advances in Information and Communication Technology

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Big data analytics enables organizations to process massive amounts of data in shorter amounts of time and with more understanding than ever before. Many uses have been found to take advantage of this tools and techniques, especially for decision making. However, little applications have been found in the first stages of innovation, namely problem definition and idea generation. This paper discusses how big data analytics can be utilized in those stages. It includes an example of application in problem definition and proposes a case study implementation in a higher education setting for idea generation.

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