Data exploration of social client relationship management (CRM 2.0) adoption in the Nigerian construction business

Abstract

Integrating social client relationship management (CRM 2.0) in the built environment can enhance the relationship between construction organizations and client towards sustaining a long and lasting collaboration. The data exploration analyzed the e-readiness of contracting and consulting construction firms in the uptake of CRM 2.0 and the barriers encountered in the adoption of the modern business tool. The targeted organizations consist of seventy five (75) construction businesses operating in Lagos State which were selected from a pool of registered contracting and consulting construction firms using random sampling technique. Descriptive statistics of the e-readiness of contracting and consulting construction firms for CRM 2.0 adoption and barriers limiting its uptake were analyzed. Also, inferential analysis using Mann–Whitney U statistical and independent sample t-test was performed on the dataset obtained. The data generated will support construction firms on the necessity to engage in client social relationship management in ensuring sustainable client relationship management in the built environment.

IMPROVING MARKETING FUNCTIONS THROUGH SOCIAL MEDIA PRESENCE AMONG CONSTRUCTION SMEs

“…This study is based on related works that have measured the use of social media platforms in the construction section. The study by Ojelabi et al (2018b) measured the management of the social relationship that exists between clients and construction companies using social media platforms. While this study focused on the marketing functionsthe enablers and limiting factors, which are referred to as the critical success factors (CSFs).…”

Dataset for material logistics on construction sites

“…The data in this article was generated by means of a cross sectional survey of construction professionals in Abuja, Nigeria. Previous researchers [1] , [2] , [3] , [4] , [5] , [6] , [7] , [8] used similar approach to obtain empirical data from respondents. The questionnaire was adapted from similar previous studies [9] , [10] , [11] , [12] , [13] , [14] and modified.…”

Survey data on users perception of flexibility of spaces in selected cultural center in southwest Nigeria

“…The cultural centers investigated are June 12 cultural center, Ogun State, National Theatre, Lagos State and Oyo Cultural center, Oyo state. Studies [10] , [11] , [12] , [13] , [14] , [15] , [16] , [17] , [18] , [19] , [20] have adopted a similar approach in obtaining empirical data. The sources of data used in this research were primary.…”