Decision-Making System for Selecting Alternative Product Purchase Stores in Tokopedia Using A Combination of SAW and TOPSIS
Yanuar Nurdiansyah,
M Zukhrofi Ardi,
M Arief Hidayat
Abstract:In the era of advancing digital technology enabling online business transactions, e-commerce platforms like Tokopedia have rapidly grown in Indonesia, providing consumers with a wide array of products and services. However, this abundance of choices often leads to consumer confusion when selecting alternative stores for their purchases. Additionally, Tokopedia's search filter feature is limited, merely sorting products based on selected criteria without considering the consumer's specific needs. To address the… Show more
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