“…They studied a list of many critical factors such as delivery time, delivery cost, capacity, transportation, technology, product delivery service providers, logistic companies, government regulations, delivery channels, etc. (Zhang, Nemhauser, Sokol, Cheon and Keha, 2018; Zhang, Qin, Yu and Liang, 2018; Liu et al , 2018; Lu et al , 2016; Shankar et al , 2018; Zarbakhshnia et al , 2018; Shi et al , 2018). In these approaches, they do not consider individual customer differences.…”