The growing share of renewable energy generation based on fluctuating wind and solar energy sources is increasingly challenging in terms of power grid stability. Industrial demand-side response presents a promising way to balance energy supply and consumption. For this, energy demand is flexibly adapted based on external incentives. Thus, companies can economically benefit and at the same time contribute to reducing greenhouse gas emissions. However, there are currently some major obstacles that impede industrial companies from taking part in the energy markets. A broad specification analysis systematically dismantles the existing barriers. On this foundation, a new end-to-end ecosystem of an energy synchronization platform is introduced. It consists of a business-individual company-side platform, where suitable services for energy-oriented manufacturing are offered. In addition, one market-side platform is established as a mediating service broker, which connects the companies to, e.g., third party service providers, energy suppliers, aggregators, and energy markets. The ecosystems aim at preventing vendor lock-in and providing a flexible solution, relying on open standards and offering an integrated solution through an end-to-end energy flexibility data model. In this article, the resulting functionalities are discussed and the remaining deficits outlined.